In this essay, Iwill seek to look at social media in different dimensions. Frst, Iwill look at the trend that social media has taken in the business world and how it is being incorporated for the profitability of organizations. Scondly, Iwill look at how social media is considered as a paradox box in the organization and the negative effects it has if wrongly used by the stakeholders of organizations. Iwill also outline on how social media can be used in adverse situations such as when there are calamities disaster and thus the need to use social media as a tool for communicating with the public.
Fnally, Iwill give a discussion on the literature review and a conclusion based on the application of social media in different aspects of life. Te article by Rapp, 2013) highlights on the application of the contagion theory in business practices such as in the field of marketing where it is used in consumer behavior. Cnsumer behavior is significant in social media as a tool to compel the consumers to buy a product.
to influence the behavior of the consumers and increase their interest in that particular product. Mrketers utilize the social media platforms in marketing of their products because through the platforms they can exchange and disseminate information concerning various products to people. I is also important to note that the high number of social media platform users is very high, ad thus it forms a base for a company’s target market (Mangold, &Faulds, 2009). Acording to the social contagion theory, pople will tend to align themselves to a product influences because of their contact with it.
Trough the social media, avertising of products has been made essay and people now can see the advertisements pop up as they are browsing. Tis influences their preference for this product and thus they will assume the consumption of this product (Mangold, &Faulds, 2009). A evidenced in the article, trough social media, mrketers can be able to create customer loyalty and increase their returns because of the increasing need for a certain product. Rtailers have also been able to satisfy their needs by them with products that influence their lives positively by satisfying them.
Fom this discussion, i is noteworthy to conclude that the theory of social contagion is an element that cannot be overlooked by any company that seeks to market its product. ..
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