In his book “socialnomics” Qualman talks of “Word of Mouth Goes World of Mouth” to explain how social media has effectively helped overcome the weaknesses once presented by word of mouth and thus ease the transfer of information from one person to another without alterations. Since the invention of social media, information is spread faster, with little alterations. Additionally, the recipient gets the rare opportunity of gaining as much information as possible concerning a person or an item he/she is interacting with for the first time (Qualman).Another significant development that follows the advent of social media is the diminishing power of Magazines and Newspaper. Today people no longer bother with Searching for News, but instead the news finds them within their comfort. The eagerness with which individuals used to walk down to the end of the driveway just get updated of what is happening across the world is no longer there. Certainly this presents a serious implication on the various news outlets and their supporting businesses. The new happenings have seen a shift from an era where news and information held by few persons was disseminated to millions to a time where information is being held by millions and is disseminated to few, also called niche markets (Choice Reviews Online). It is on this ground that major traditional media outlets have been forced to rethink their models of business. Such is the case that today people get news easily, now that it can be pushed to them by friends and automated free subscription. Online newspaper-subscription model has been established to works well, especially when one is the lone holder of certain information. However, this becomes obsolete when information the same information is availed free and faster. Social media permits the existence of ‘‘free and faster ‘information and thus attracts many people. This is the other reason why it has grown rapidly over the past few years to become such a powerful social tool.Social media influence has gone as far as influencing the job market. Here, the once profitable job advertising companies like Monster, HotJobs, and CareerBuilder are gradually being rendered obsolete even as Linkedln takes up the role they previously played. According to 2009 jobvite Social Recruit-ment Survey, close to 80% of companies across the world make use of social media tools when it
Qualman, Erik. Socialnomics. Hoboken, N.J.: John Wiley & Sons, 2013. Print.
Socialnomics: How Social Media Transforms The Way We Live And Do Business. Choice Reviews Online 48.03 (2010): 48-1576-48-1576. Web.
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