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Social Media Essay Example

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Of this is an article to investigate critically the challenges organisations face when using social media as an information tool to manage (Swanson, 2012).Social media is important in an organization in many ways for example, the firm can follow the feedbacks and complaints from the social sites and incorporate by telling products that meets the needs of the consumers (Ariza 2014). Therefore, the productivity will be enhanced since the inventory control will be raised as supply chain is shortened. This is because the products will not accumulate as only products needed by the customers are produced and immediately delivered to the target market (Information Resources Management Association 2014). For, example Zara Clothing organisation checks on the customer’s needs, design, and produce and sells products that enhances both efficiency and productivity.Social media enhance sharing and retaining information within the organization. Presently, the Multichannel Marketing has become effective in any marketing strategy. The Integrated Marketing Communication has greatly relied upon the social media virtual communities to reach both potential and loyal customers (Swanson, 2012). For example, John Lewis retail shop has remained Omni present using both online and mobile marketing to share its retail information (Akhilesh 2012). Moreover, Apple Company has also effectively shared the brands information using the social media. Social media has a wider coverage and therefore, firms are benefiting by posting the information and retrieving information needed by integrated social media with their websites like johnlewis.com used by John Lewis Retail Shop (Association For Information Technology, 1986).Social media has increasing enhanced customer’s relations amongst many organizations. There is increased connectedness and interactive platforms that make customers to constantly ask question and get immediate solutions. This has greatly helped both the firm and the customers as they develop good rapport by continuously sharing the information of concern. The firm thus gets the prospects of the customers whereas the customers understand the brands and the products (Swanson, 2012). Also, the customers post-purchase evaluation is enhanced as customers can access the call centres integrated with Social networking sites to inquire and seek for answers the lead to their satisfaction. For example, the customers can just post in the social sites about the usability

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preview essay on Social Media
  • Pages: 12 (3000 words)
  • Document Type: Essay
  • Subject: Unsorted
  • Level: Undergraduate
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