Of this is an article to investigate critically the challenges organisations face when using social media as an information tool to manage (Swanson, 2012). Scial media is important in an organization in many ways for example, te firm can follow the feedbacks and complaints from the social sites and incorporate by telling products that meets the needs of the consumers (Ariza 2014). Terefore, te productivity will be enhanced since the inventory control will be raised as supply chain is shortened. Tis is because the products will not accumulate products needed by the customers are produced and immediately delivered to the target market (Information Resources Management Association 2014).
For, eample Zara Clothing organisation checks on the customer’s needs, dsign, ad produce and sells products that enhances both efficiency and productivity. Scial media enhance sharing and retaining information within the organization. Pesently, te Multichannel Marketing has become effective in any marketing strategy. Te Integrated Marketing Communication has greatly relied upon the social media virtual communities to reach both potential and loyal customers (Swanson, 2012). Fr example, Jhn Lewis retail remained Omni present using both online and mobile marketing to share its retail information (Akhilesh 2012).
Mreover, Aple Company has also effectively shared the brands information using the social media. Scial media has a wider coverage and therefore, frms are benefiting by posting the information and retrieving information needed by integrated social media with their websites like johnlewis. cm used by John Lewis Retail Shop (Association For Information Technology, 1986). Scial media has increasing enhanced customer’s relations amongst many organizations. Tere is increased connectedness and interactive platforms that customers constantly ask question and get immediate solutions.
Tis has greatly helped both the firm and the customers as they develop good rapport by continuously sharing the information of concern. Te firm thus gets the prospects of the customers whereas the customers understand the brands and the products (Swanson, 2012). Aso, te customers post-purchase evaluation is enhanced as customers can access the call centres integrated with Social networking sites to inquire and seek for answers the lead to their satisfaction. Fr example, te customers can just post in social sites the usability. ..
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