As such, i is a popular fashion and lifestyle brand among international shoppers and is distributed in more than 115 stockists; sanning from the United States, Cnada, Hng Kong, Cina, Soul, Sngapore and a litany of others. B using the brand’s highly acclaimed blog, Clture Club is the highlight of its social media marketing strategy and develops alongside other social media platforms to distribute the brand’s content. I also offers a glimpse into the brand’s lifestyle and shares a visual collective of what inspires various creative teams within (Wright, 2011).
Ean (2007) states that marketing communications (Marcoms) is meant to deliver the ideas, mssages or values of the business to the target audience in order to establish a dialogue that can stimulate better commercial or other relationships. I utilizes various elements of promotional mix, avertising, prsonal selling, pblic relations, pblicity, drect marketing and sales promotion, i order to achieve this goal. Mrketing communications has a long history of development and innovation since 3,000 BCE. Util the twentieth century, te marketing communications industry had not yet entered into stage; were radio and television advertising were progressively taking over printed advertisement and the increased use of other marketing communications tools - such as public relations and sales promotion have been recognized.
(gan, 2007) (P. Avertising is a costly but highly visible facet of promotion tool. I allows the brands to deliver the essence and message of the product or service by using visual images such as sound, mtion, clor or written information to audiences via mass media or the Internet. Manwhile, i not only enables a brand generate i also allows them to reinforce the brand image and gain awareness from the public (Posner, 2011, p It takes variety of forms, icluding print media, cnema, tlevision, otdoor advertising and radio (Posner, 2011, pAlthough traditional advertising channels are highly important in the fashion industry, te advancement of the Internet has led to rapid changes in the industry.
Acording to Papsolomou & Melanthou (2012), “The internet implementation in the marketing process is inexpensive, dlivers instant international reach, ofer great real time feedback, ad reaches. ..
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