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Social media Essay Example

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As such, it is a popular fashion and lifestyle brand among international shoppers and is distributed in more than 115 stockists ; spanning from the United States, Canada, Hong Kong, China, Seoul, Singapore and a litany of others.By using the brand’s highly acclaimed blog, Culture Club is the highlight of its social media marketing strategy and develops alongside other social media platforms to distribute the brand’s content. It also offers a glimpse into the brand’s lifestyle and shares a visual collective of what inspires various creative teams within the company (Wright, 2011).Egan (2007) states that marketing communications (Marcoms) is meant to deliver the ideas, messages or values of the business to the target audience in order to establish a dialogue that can stimulate better commercial or other relationships. It utilizes various elements of promotional mix, advertising, personal selling, public relations, publicity, direct marketing and sales promotion, in order to achieve this goal.Marketing communications has a long history of development and innovation since 3,000 BCE. Until the twentieth century, the marketing communications industry had not yet entered into the modern stage; where radio and television advertising were progressively taking over printed advertisement and the increased use of other marketing communications tools - such as public relations and sales promotion have been recognized. (Egan, 2007) (P.Advertising is a costly but highly visible facet of promotion tool. It allows the brands to deliver the essence and message of the product or service by using visual images such as sound, motion, color or written information to audiences via mass media or the Internet. Meanwhile, it not only enables a brand to generate sales, it also allows them to reinforce the brand image and gain awareness from the public (Posner, 2011, p. It takes variety of forms, including print media, cinema, television, outdoor advertising and radio (Posner, 2011, p.Although traditional advertising channels are highly important in the fashion industry, the advancement of the Internet has led to rapid changes in the industry. According to Papsolomou & Melanthou (2012), “ The internet implementation in the marketing process is inexpensive, delivers instant international reach, offer great real time feedback, and reaches

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preview essay on Social media
  • Pages: 17 (4250 words)
  • Document Type: Essay
  • Subject: Marketing
  • Level: Undergraduate
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