On the other hand, scial media has no geographical limitation, ad thus can be used by various persons in numerous regions across the globe. A such, i marketing global products, scial media is very effective as it allows people from different geographic location to meet at the same time and at the same time and air their view freely. Tis enables the company to have an understanding of the global perception of their product, ad thus make necessary amendment, i any, t ensure that the product is globally ensures that companies exercising such strategies attain a competitive advantage over their competitors and strengthen their brand.
Band loyalty and long-term relation between the company and its customers are very essential in ensuring continuous expansion and success of the organization. Trough social media, a institution is able to attract a large number of potential clients and strengthen its clients brand loyalty (Tuten 19-38)In the recent past, mrketing through social media has gone through numerous developments as the technology has been evolving. Mny organizations, wich have implemented social media marketing marketing strategies, hve observed that the method is full of fun and is very creative.
Tis is essential for any institution in ensuring that they make use of any technological advancement prior to their competitors; tus, raping the benefits, wich usually propel them to greater heights. De to the large number of audience accessing the social media content, mking a single mistake in marketing could have adverse effects on the organization. Tis is usually not the case when a mistake is done offline, were the number of people realize mistake is very low.
A such, creful evaluation of all information presented, oline is essential in avoiding the occurrence of such incidences. Te viral social disadvantages of social media mistake in presenting the brand information has the capacity of bringing down the leading brand in any field. Tme is a very essential asset in all aspects of business. A such, scial media marketing could consume more time than the company may assume. Tis is because social media marketing requires frequent review of the clients’ responses and updates the company the product, wich requires allocation of the task to specific. ..
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