The media shape individual as well as the individuals shape media. Thus it is a two way process. For example every networking site has its own face which is created by the members of that site. When we open our account on various social networking sites, the purpose behind it is subjective. Some social networking sites are designed exclusively for managing your professional identity for example; Linkedin, Yorz, Ecademy, Ryze, Xing are the sites where the person can create his identity for business purpose. Business contacts can be expanded through such sites. The person’s professional identity is focused rather than his personal identity. The sites such as Facebook, Twitter, MySpace can play a role of both professional and personal sites. They form the individual identity as he thinks it to be. The common man also has a fascination that somewhere he should be known by other people. He is also obsessed to show his identity and thus he takes support of the social networking sites. The individual get in touch with the people from all corners of the world and share the thoughts likings, interests, and other facets of their personality. Social networking sites are the major source of being in touch with your old friends as well as meeting new friends with similar values, traits and opinions.Maintaining identity has been a crucial part in the life of celebrities especially in a heterogeneous society such as India. The political leaders, cricketers, film stars, businessmen always have to be in glamour for stabilizing their career. Even the common people are crazy to know about their favourite celebrities. They are crazy to know about their personal life. Former. Social Media and Identity.
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