Social media is facilitated with different tools for technological communication that has changed the shift of traditional communication into a more interactive one (Kietzmann et. Over the years, social media has changed the way of communication between different individuals, organizations and communities. In this age of globalization, social media provides an ease in communication and interaction among different individuals belonging from different parts of the world with different cultural backgrounds. There are now a large number of social media sites that provide a strong network for global communication and interaction to the users.Social media sites include YouTube, DailyMotion, Facebook, Twitter, Digg, HubPages and many more. These sites provide a platform to people to interact and communicate with each other from around the globe on similar interests. The usage of social media websites vary from person to person. Some people use social media websites as a source of fun while some use these sites as a source for networking and making social contacts.Organizations and enterprises use social media websites as a medium for viral marketing, creating awareness and attracting more customers in a cost-effective method. These websites are important for the growth of any business. These sites enable organizations to interact directly with the people from around the world. These websites serves different purposes to different people and organizations. Social media websites can help a business to make its position strong on the search engine ranking. Organizations prefer social media marketing as an integral part of their online marketing. Organizations can get a chance to drive more traffic to their websites by getting inbound links from these websites. Search engines recognize inbound links. Similarly, websites with higher number of inbound links get on the higher rankings. For Example, when organizations share their information on different social media; fans and followers tend to share them with their networks and shared content automatically go viral. Visibility on social media has a direct impact on search engines rankings and it is always good to have better search engine rankings for organizations. This strategy enables the organizations to target their potential customers and to maximize their profits.Facebook is one of the most famous social media platforms, which enable its users to install
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