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Social Marketing-Does the kindly reminder on the package of cigarette can affect the customer buying cigarette

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For example, te UK’s Institute of Government’s MINDSPACE is a very influential report meant to serve as a checklist to guide policymakers with the most important behavioral influences (Institute for Government, 2010). MNDSPACE is the acronym that represents the initial letters of these influences i. “essenger, icentives, nrms, dfaults, slience, piming, afect, cmmitment, ad ego” (Michie, Sralen, ad West, 2011). Hwever, al important types of intervention are not encompassed by MINDSPACE framework. I addition, te list consists of a combination of delivery modes e. simulus attributes, rcipient characteristics, plicy rlated psychological constructs, ad mechanisms of action, wich deprives the list of coherence.

Wile MINDSPACE identifies two systems of influence of human behavior i. rflective and automatic, is focus is more on automatic systems without adequately linking behavioral influences with the two systems. Pcks that are displayed with fewer design elements of branding progressively are considered to be less appealing. Pople have less positive view of the attributes of smokers of such packs (Germain et al. Cnsumers rate packages carrying the terms ‘light’, ‘ild’ or ‘smooth’ as containing cigarettes less tar and lower risk to health in comparison to the packages carrying ‘regular’ or ‘full-flavor’ labels (Hammond and Parkinson, 2009).

Lkewise, lghter colored packages and packages carrying picture of a filter are perceived to be less harmful for health than dark colored packages (Hammond and Parkinson, 2009). Sokers’ view of health risk of cigarettes is generally more optimistic than that of non-smokers (Hammond and Parkinson, 2009). Cnsumers find branded packs more attractive and popular than plain packs (Germain et al. Pain packs’ smokers are rated as less stylish mature and cigarettes from plain packs are perceived to be less satisfying and containing tobacco of lower quality (Germain et al.

Banding activities influence consumers’ attitudes toward smoking as well as their intentions to smoke (Grant et al. Wrnings on general packages are more capable of drawing consumers’ attention to health warnings compared to warning on regular packages (Goldberg et al. Pckaging enhances the attractiveness of packaging particularly for youth that contemplates smoking, tough the effect is lower for both...

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