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Should Advertising to Children be Restricted in Any Way Essay Example

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Should Advertising to Children be Restricted in Any Way

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Should Advertising to Children be Restricted in Any Way. ‘Action for Healthy Kids’ (2015) operates in every state of the United States including New Jersey which will help find local support for the cause and that which is able to translate into a larger impact. Additionally a coalition with the New Jersey government’s Division for Consumer Affairs could be built because the division has been involved with similar efforts that seek to protect consumers related to healthcare issues. The cause is also likely to receive support from the New Jersey state government because they are keen on countering related issues. For instance, an obesity action plan was developed by the New Jersey government in 2006that aimed at countering obesity including childhood obesity 2006).

Hence an effective coalition can be formed aimed against advertising to children by involving different members of the community, government, organizations, healthcare organizations, and the like.Childhood obesity has become a serious issue which has been recognized as a “crisis of epidemic proportions” according to New Jersey Legislature. It is pleasing to see that the state government has made efforts to address the situation by formulating an action plan against obesity 2006). However it is also important to address the root cause of childhood obesity, undernourishment, and sedentary lifestyles, all of which are promoted through advertising that is targeted towards children. A great majority of American children are exposed to television commercials. Children being vulnerable are prone to adopt unhealthy habits through advertising campaigns aimed at luring children to eat unhealthy food, play excessive amounts of video games, and so on. However, despite its unfavorable impact on children much of the advertisements targeting children remain unregulated.Considering the disadvantages of unrestricted advertising, I believe advertising should be regulated by the government to control what children are exposed to. Not doing so has visible implications on child health as manifested in obesity, malnourishment, inactivity, and a psychological change in attitude as well as developmental issues. Unregulated advertising can adversely impact the future generation of Americans by exposing them to health risks and an unhealthy outlook. Should Advertising to Children be Restricted in Any Way.

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References

Action for Healthy Kids,. (2015). About Us. Retrieved 2 February 2015, from http://www.actionforhealthykids.org/about-us

Heller, L. (2010). Governments must control food marketing to kids, finds EU study. Food Navigator. Retrieved 2 February 2015, from http://www.foodnavigator.com/Policy/Governments-must-control-food-marketing-to-kids-finds-EU-study

Imus, D. (2012). Limit fast food advertising toward kids, lower childhood obesity rates. Fox News. Retrieved 2 February 2015, from http://www.foxnews.com/health/2012/07/20/stop-fast-food-advertising-lower-childhood-obesity-rates/#.VMxIHC3C21M.mailto

Layton, L. (2010). New FDA rules will greatly restrict tobacco advertising and sales. The Washington Post. Retrieved 2 February 2015, from http://www.washingtonpost.com/wp-dyn/content/article/2010/03/18/AR2010031803004.html

Njconsumeraffairs.gov,. (2015). New Jersey Division of Consumer Affairs. Retrieved 2 February 2015, from http://www.njconsumeraffairs.gov/ocp/

Rebecca A. Clay, R. (2000). Advertising to children: Is it ethical?. Monitor On Psychology, 31(8).

The New Jersey Obesity Prevention Action Plan. (2006) (1st ed.). Retrieved from http://www.nj.gov/health/fhs/documents/obesity_prevention.pdf

Watson, B. (2014). The tricky business of advertising to children. the Guardian. Retrieved 2 February 2015, from http://www.theguardian.com/sustainable-business/advertising-to-children-tricky-business-subway

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