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Business Competition Essay Example

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Business Competition

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Business Competition. The way to provide the best possible service to a large customer base is to know exactly what are the things the customer the desires. This focus is part of a total customer focus strategy a company must apply throughout the entire organization. The technological advancement that allows an organization to obtain the information needed to improve its service levels is a system called customer relationship management (CRM). A CRM refers to the methodologies and tools utilized by a business organization to assist a company in managing customer relationships which typically involves a computerized system with software and browser applications that help collect and organize customer information (Ward, 2007).

A CRM is both a technological solution as well as a management operational approach that allows the managers of a company to obtain control over the information system of a company in order to achieve various operational goals on how to improve the efficiency of an organization by utilizing data to improve relationships with customers, suppliers, partners and other stakeholders of a firm. In basic terms, the CRM is a module that is added to the company’s information system which is integrated into the entire system to provide greater functionality to it. A customer relationship system provides an improvement in basic dimension to the service function of a company. First, it serves as a tool that enhances the operation of the entire company. The CRM serves as a database that is constantly adding data about the different stakeholders of a business such as the customers.
The work of different business departments such as accounting, marketing, sales team, and design team among other is facilitated since these professionals gain access to valuable data concerning the client base of the firm. The marketing people can have updated information about the activity related to sales of the company while a particular campaign was running in a particular location. Business Competition.

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References

C360.com (2007). C360 Products. Available from < http://www.c360.com/EmailLink.aspx> [Accessed 16 December 2007].

CultureGrams (2007). Country Profile:China. Available from <CultureGrams database> [Accessed 15 December 2007].

Hadi, A. (1999). The importance of customer service: Part I. Available from < http://www.pakistaneconomist.com/issue1999/issue30/f&m2.htm> [Accessed 15 December 2007].

Kotler, P. (2003). Marketing Management (11th). New Jersey: Prentice Hall.

Moscove, S., Simkin, M., Bagranoff, N. (1999). Core Concepts of Accounting Information Systems (6th). New York: John Wiley & Sons.

Paypal.com (2007). Help Center. Available from < https://www.paypal.com/us/cgi-bin/help> [Accessed 15 December 2007].

Shermerhorn, J., Hunt, J., Osborn,R. (2003). Organizational Behavior (8th ed.). New York: John Wiley & Sons.

Ward, S. (2007). CRM (Customer Relationship Management). Available from < http://sbinfocanada.about.com/cs/marketing/g/crm.htm> [Accessed 15 December 2007].

Appendix A: PayPal Help Center

(Paypal, 2007).

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preview essay on Business Competition
  • Pages: 8 (2000 words)
  • Document Type: Essay
  • Subject: Business
  • Level: Ph.D.
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