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Selling a culture: Aboriginal Artwork

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Culture and even to convey the right meanings of ancestral events depicted through artwork to the right consumers who can understand the depth of the cultural aspect of such artwork. Aboriginal people are not like other European artists who considers the artwork as a piece of the trading commodity but they rather believe in carrying out the messages more faithfully and protective the sacred meanings behind such artwork that is conveyed across the community (Baumann, 2011, pp. So this highly valued culturally linked piece of art should not be sold anywhere and under any conditions that are decided by the retailers.Aboriginal artworks are very closely knitted to the oldest culture of Australia. Such artworks are just note mere paintings that come into distinctive styles but they represent the religion, tradition and ceremonies of Aboriginal people.

The marketers need to be very cautious while adopting various marketing strategies in order to promote such Aboriginal artwork and even to reach out these paintings to the target market. The main factor of concern is to highlight more of culture that is linked with such artwork. The marketers should promote these artwork reflecting the culture and traditions of Aboriginal (Bingham, 2005, pp. The main advertisement platform for such artworks is in museums where many foreign travellers across the world come to explore the culture of Australia and the oldest culture of this region is that of Aboriginal. The marketers can even provide these travellers with a small description of the artwork that they are viewing or in that case purchasing so that they are able to relate very closely with such piece of work. A separate community can be established for such artworks where the travellers can be provided some knowledge about the Aboriginal culture and even give them some live examples as to how these paintings are formed so that the travellers are well aware of the culture and these mechanism would even upheld culture of Australia along with the trading of artworks.

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