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M&M Advertising Campaign Essay Example

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M&M Advertising Campaign

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M&M Advertising Campaign. There are no specific criteria for selecting participants other than proximity and receipt of the statement, so to that extent, the survey will be somewhat randomized. Anonymity will be highlighted due to the issues of privacy, and also to ensure that self-reportage is as clear and unbiased as possible under research conditions that may involve embarrassing answers (increases in libidinous feelings relative to green M&Ms, versus a control group who simply responds to questions about differently colored candies in general).
Although surveys do have their drawbacks, in terms of their tendency to give false reports, the possibility of the respondent showing bias, and other associated issues, such as participants purposefully trying to skew results, surveys can shed a lot of light on issues, particularly in a study that seeks to measure attitudes and beliefs in a given population or populations.

“Surveys can be classified by their method of data collection. Mail, telephone interview, and in-person interview surveys are the most common. Extracting data from samples of medical and other records is also frequently done. In newer methods of data collection, information is entered directly into computers” (Babbie, 1995). Generally, the advantages of a self-administered survey are economy, speed, lack of interviewer bias, and the possibility of anonymity and privacy to encourage more candid responses on sensitive or embarrassing subjects. The research plan is to use a survey to measure the respondents, relative to their attitudes and beliefs, and then correlate their answers specifically using statistical methods. In terms of validity and reliability, the methodology appears sound; however, there are the abovementioned obstacles inherent to surveys.
Expected results
Relative to feelings of increased libido after eating green M&Ms compared to other chocolate products, it is expected that the majority of those surveyed will report negatively. M&M Advertising Campaign.

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