“Surveys can be classified by their method of data collection. Mail, telephone interview, and in-person interview surveys are the most common. Extracting data from samples of medical and other records is also frequently done. In newer methods of data collection, information is entered directly into computers” (Babbie, 1995). Generally, the advantages of a self-administered survey are economy, speed, lack of interviewer bias, and the possibility of anonymity and privacy to encourage more candid responses on sensitive or embarrassing subjects. The research plan is to use a survey to measure the respondents, relative to their attitudes and beliefs, and then correlate their answers specifically using statistical methods. In terms of validity and reliability, the methodology appears sound; however, there are the abovementioned obstacles inherent to surveys.
Relative to feelings of increased libido after eating green M&Ms compared to other chocolate products, it is expected that the majority of those surveyed will report negatively. M&M Advertising Campaign.
Babbie, E. (1995). The Practice of Social Research. New York: Thompson
Edler, M (2009). Green M&Ms: The original Viagra?
Gadsen, G (2004). Does sex in advertising really affect viewers? Journal of Sex
Royal, B (2000). Foods for romance. Better Nutrition.
Research: Experimental methods (2007).
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