Vacations to different places have not only provided a way to rejuvenate the mind and the body after the humdrum monotony of the routine life but they have also been a great source of information and knowledge about people and places. Tough the pattern of holidays and vacations, hs changed over the years, te basic aim of relaxing has remained the most important feature. Acording to Douglas (2001), ST products can be broadly described as complex because ‘the delivery of viable specialist services and the management required to concerns of all stakeholders, icluding the host community, turism partners and government at all levels, wile maintaining the principles of sustainability’ (Douglas, 2001).
I can be contributed to the fact that they cater to the needs of the individuals rather than groups. Halth and spa tourism is a highly exclusive package that enjoys select patronage where money is no consideration. T meet the growing need for this segment of the society, te tourism industry has come up with innovative and effective packages which are customer focussed and offer special premium prices without compromising on the quality.
Te SIT products heavily rely on intricate networking with various elements within the paradigms of the specialized module. Te SIT products cater to seasoned travellers and not amateur tourists. Tey therefore offer highly indigenized package suited to the individual needs. Te success of the package is dependent on the high quality of the service provider that may be located at some remote area and keeping constantly in touch with the various inter-related elements becomes a highly complex administrative and managerial task the agents who offers the specialized services to his niche clientele.
Aart from this, te niche clientele for this SIT product normally comprises of people who are looking for alternative therapy, pastic surgery or diagnosis and onus falls on the travel agent who must ensure safe and rejuvenating package that would help people to combine health and holiday. Te emerging new trends in the tourism industry has opened a floodgate of new opportunities for the entrepreneurs who are forging alliances with various agencies across the world who can these services select target group of travellers.
Gobalization has dramatically changed the lifestyle of the. ..
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