It makes the market place highly competitive as information available to the consumers as well as the options available to them is numerous. Mre destination choices, tere detailed information including videos and availability of an interactive platform such as internet benefits the customer groups. Te service providers are able to offer services at lower cost as the commissions and charges involved for the intermediates are reduced. Icome level and market size are also significant explanatory variables, wile human capital and the structure of the financial sector play an Athough new information technology may facilitate direct marketing and a higher retention of revenue (by eliminating the intermediaries), te results of this study indicate that this process will mainly take place in low-risk countries.
Tere are various service providers like Worldspan, SBRE (American Airlines) and others have experienced tremendous growth in the recent past in their online users. Tese are one of the largest service providers in the travel and tourism industries. Wrldspan has a huge network of travel agents in more than 40 countries. I is a network 15000 travel agents and connects more than 365 airlines, frty car rental companies, oe hundred and sixty eight hotel chains (26,000 hotels) and special travel service providers.
O the other hand SABRE has a network in more than seventy countries. I has a network of 28,000 agencies which operates from more than one lakh terminals of these 74 countries. I provides information on more than 700 airlines, 195 hotel chains and more than 50 car rental companies. I a study conducted by PhoCusWright report European Online Travel Marketplace: on U.
Kit is mentioned the growth in the European online travel market. I states that in the year 2004 the growth in the European online market was approximately 49% while by volume it reached to 29 billion Euros in 2005. Te acceptance of disintermediation is result of various factors in the tourism industry. Te growing numbers of internet users and people who prefer booking tickets online, aailability of good services by various service providers, fexibility available to consumers and cost are some of the factors contributing to online bookings.
initiated by consumers is often the result of high market transparency, i that buyers. ..
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