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The Scope for Innovation in Events Essay Example

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The Scope for Innovation in Events

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So the need for effective management of event arises from the “economic benefit” attached with the hosting of every event.“Increased professionalism and wider recognitions” (Robinson et al. 2010) pave way to the significant growth of event industry. Events today touch all our lives, and it is important to recognize the full range of organization within the event industry, and move beyond its close affiliation with the tourism industry. The term ‘event’ includes a multitude of activities, which cover things ranging from personal celebration to public and business gathering. The ultimate aim of every event management is to create a unique experience for a target audience. So innovation and creativity are two important traits required for a successful entrepreneur. Innovative initial and creative thoughts are being recognized as the major source for competitive advantage and market leadership.“The way in which an organization deals with an event” (Bhe et al. 2004) is rightly been termed as event management. It is the process by which an event is “planned, prepared and produced (Silvers, 2001). Being an activity with great social implication and acceptance it requires right kind of management practices and it also leads to the development of event industry and event management profession.Defining the event industry is a “challenging task” (Silvers, 2001) in all perspectives, as it is wide and vast and it is difficult to be inculcated into certain limited parameters. Event industry is best described as “any situation in which a company presents itself face-to face with its target audience” (Labour Market Review of the Events Industry, 2010). Initially the event management players were only the large scale ones with international tie-ups helping them to organize various events. The event industry has grown enormously in the last two decades irrespective of size and place.The modern event industry is synonymous with innovation, (Robinson et al. 2010) which is a new idea to create increasingly impressive events using state-of-the art production technologies. At the same time, events are often consumed by strong emotional attachments that are linked to the past through ritual, nostalgia and tradition. When innovations and emotional attachment are considered together, it is evident that commercial logic and economic rationality are often at odds with

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preview essay on The Scope for Innovation in Events
  • Pages: 12 (3000 words)
  • Document Type: Essay
  • Subject: Tourism
  • Level: Undergraduate
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