So the need for effective management of event arises from the “economic benefit” attached with the hosting of every event. “ncreased professionalism and wider recognitions” (Robinson et al. 2010) pave way to the significant growth of event industry. Eents today touch all our lives, ad it is important to recognize the full range of organization within the event industry, ad move beyond its close affiliation with the tourism industry. Te term ‘event’ includes a multitude of activities, wich cover things ranging from personal celebration to public and business ultimate aim of every event management is to create a unique experience for a target audience.
S innovation and creativity are two important traits required for a successful entrepreneur. Inovative initial and creative thoughts are being recognized as the major source for competitive advantage and market leadership. “he way in which an organization deals with an event” (Bhe et al. 2004) is rightly been termed as event management. I is the process by which an event is “planned, pepared and produced (Silvers, 2001). Bing an activity with great social acceptance it requires right kind of management practices and it also leads to the development of event industry and event management profession.
Dfining the event industry is a “challenging task” (Silvers, 2001) in all perspectives, a it is wide and vast and it is difficult to be inculcated into certain limited parameters. Eent industry is best described as “any situation in which a company presents itself face-to face with its target audience” (Labour Market Review of the Events Industry, 2010). Iitially the event management players were only the scale with international tie-ups helping them to organize various events.
Te event industry has grown enormously in the last two decades irrespective of size and place. Te modern event industry is synonymous with innovation, (obinson et al. 2010) which is a new idea to create increasingly impressive events using state-of-the art production technologies. A the same time, eents are often consumed by strong emotional attachments that are linked to the past through ritual, nstalgia and tradition. Wen innovations and emotional attachment are considered together, i is evident that logic and rationality are often at odds with. ..
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