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Role of Box Office in Facility Operation Process Essay Example

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Role of Box Office in Facility Operation Process

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Role of Box Office in Facility Operation Process. The computerized ticket selling system offered new opportunities to staff and clients. New marketing techniques were developed for the Box Office. Box Office operations focused on deriving more information about customers through self-completion surveys. This enabled the staff understand the market place, catchment area, and character traits of customers. Box Office staffs were capable of getting full information on their customers in relation to place of residence, names, and addresses of clients booking for particular events. Introduction of computerized Box Office systems enabled combination of marketing facilities and ticketing functions. An integrated customer database, list of management facilities, purchasing power of clients were offered.

As a result, the functions of Box Office, marketing strength, and relationship between Box Office and customers were transformed (Ammon, Southall & Nagel 2010).Tremendous changes have transformed Box Office operations in the light of the potential held by staff to increase sales, utilize marketing opportunities although such opportunities are not accessible in most venues. The computerized systematic approach of the Box Office broadens marketing techniques to audiences and increase attendance for events while at the same time making marketing cost effective. A focus on operation processes on the Box Office combines marketing and sales team. Such a combination reaps the following benefits;Marketing strategies and techniques are improved, with the staff developing a rich knowledge of their catchment area and market place. The staff develops a better understanding of their customer traits which can be used in predicting sales, decision-making processes, and planningThe computerized systems may be strenuous during processing stages but it keeps the Box Office alive. Staffs are able to spend a whole day everyday talking to customers. The staff creates a creative, personal touch, and plays the ‘make all the difference’ role in providing customer. Role of Box Office in Facility Operation Process.

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Ammon, R. Southall, R. M. & Nagel, M. S. (2010). Sport Facility Management: Organizing Events and Mitigating Risks, 2nd Edn. Morgantown, WV; Fitness Information Technology.

Wong, G. M. (2012). The Comprehensive Guide to Careers in Sports, 2nd Edn. Massachusetts; Jones & Bartlett Publishers.

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