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Sales Role Play Report

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Since the humble beginning in 1980 the company has come a long way as there are over three hundred outlets in North America and UK. The company food department can be classified in to beer, bakery, bulk, cheese, Coffee and tea, Floral, grocery, prepared foods, seafood, wine, whole body.Whole Foods Market is the market leader in the organic food business. However the company now seeks for diversification. But the company wishes to do so by keeping their core commitment towards agriculture and core values in mind. Along with the organic food products the company wishes to provide shelf space to personal care products. However, the personal care products must be purely herbal and organic in nature. These products will be resold by the company as Whole Foods Market happens to be a retailer (reseller) allowing the company to enter in to a whole new market (Fromartz, 2007, p.As per the needs of Whole Foods Market a formal letter about the company and the product line has been sent to the Executive vice president of the company, along with the quality certificate issued by the USDA. Product samples have also been submitted to the regional offices. After verification of the product samples and based on the letter a formal with concerned person has been fixed.Products made of pure herbs and coconut oil, hundred percent quality assurances, provided at a reasonable price ($ 3. Weakness: Low brand awareness, distribution channel is not very strong, not available over the online medium, inconsistency in the availability of agro based products (Hopkins, Dalrymple, Cron, DeCarlo and Horvath, 2008, 78).Strengths: High brand awareness, wide range of product availability, product range targeted towards diverse market segments, presence over the internet medium. Weakness: Relatively High Price ($ 5), bargaining power of the suppliers are quite high, inconsistency in the availability of agro based products.The company is still quite new in the market. As a result the brand awareness of the company is still quite low. Add to that there is room for improvement in the channel of distribution. A part from this another main goal of the company is to find out suppliers providing raw materials at a lower cost. This is will help the company to reduce the cost of production. Hence, the primary goals of the company are to increase brand awareness, strengthen the distribution channel and reduce cost of
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