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The Function Of Sales Operations and Planning

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Satisfied employees are happy with their work and will strive to maintain competence to maintain consistent income. The financial objectives of the organization need to be communicated effectively to the sales team so that they can accomplish their daily tasks from an informed perspective. This will be important to ensure that the sales team does not underperform while on the other hand it is not overstressed leading to dissatisfaction and low morale. The sales strategies should recognize the organizational culture to ensure that the corporate values are upheld. Their need to reflect the corporate culture of quality and customer-centered business of We-Print.

The organization’ s marketing plan will offer guidelines to the salespeople, who will, in turn, assist in information collection from customers to facilitate planning and sales forecasting that are necessary for decision making (Tayal, 2007). The structure of the sales team will be developed after establishing clear job descriptions that will enable the identification of individual responsibilities that will be suitable for the accomplishment of the sales strategy. All the responsibilities will be assigned to individuals based their competences.

Job descriptions are necessary human resource instruments that inform the sales people what the organization expects from them. They enhance performance through generating focus on the sales team, especially for new staff. They will be reviewed annually to ensure that the organization responds effectively to changes in the business environment. The structure of the sales team will reflect the organizational structure with different levels and scope. The job description will illuminate the reporting structure to enhance accountability (Yeung, 2010). Every salesperson will understand whom to report to well as the scope of work with regards to geographical distribution.

The expected results will be communicated to the sales team to assist them to set targets. The team will be required to collaborate to accomplish a common goal of meeting the company’ s annual sales target.  

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