Market segmentation refers to the process of implementing separate marketing approaches that enables an organization to appeal to its customers with varying interests, needs, attributes or budgets. Mandarin Oriental, Hyde park, London hotel identifies segments of its potential client base that gives it the greatest likelihood to sell its products or services. This process highly allows the hotel to efficiently market its products and services to individual sets of clients or customers. Marketing segmentation helps the hotel to maximize its advertising returns by putting efforts on specific customer groups and reduces expenses on customer groups who are not willing to purchase the hotel’s products or services (p. Market segmentation also helps the hotel to improve customer loyalty as well as repeat sales by ensuring that the customers have the feeling that the hotel management understands their desires and demands.Many people wonder why the management of Mandarin Oriental,Hyde park,London hotel earns a lot of profit yet it looks so relaxed. The main reason is that the hotel gets back great results and rewards, and create long lasting relationships with the customers and clients and implemented appropriate external selling techniques that enable it to achieve the desired goals and objectives (Bhuiyan 2011, p. Over the past years, the main account managers in any organization were termed as the ‘farmers of relationship’ who were able to develop a very strong relationship with other major accounts.One of the main reasons why Mandarin Oriental, Hyde park, London hotel always enjoys maximized sales volume is that it ensures that all the sales people are hybrids of key account managers as. Sales Development and Merchandising.
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