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McDonald Company in India Essay Example

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McDonald Company in India

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McDonald Company in India. These scenarios greatly impacted on the public image of the Company as it was viewed as the promoter of un-healthful and fatty foods. In countering the public arguments the company decided to introduce menu items with low calorie and also switching to French fries with low fat content (Jeanett & Hennessey 2005, p.McDonald Company found India as a market with unique diversity. It is divided into twenty eight states and seven union territories interns of religion, climate, vegetation, varied food types and language. Through combination of spices in a way that was unique, food in various states reflected their culture and traditions (Plummer 1974, p. This posed a great challenge to McDonald as an Indian food business in terms of balancing product offerings and diversity (Bigness 1998, p.

McDonald’s first restaurant became operational in 1996 and worked on developing a long lasting relationship with partners who were local for provision of raw materials. Since then, the company has expanded and opened various restaurants in Tie II and metropolitan towns across India. By September 2008, it had outlets in Baroda, Pune, Bangalore, Mumbai, Nasik, Chennai, Surat, Hyderabad and Ahmedabad (Charturvedi 2008, p. This is a clear indication of the rapid growth of McDonalds Company in India. Here is a brief genesis of McDonald in the Indian market.McDonald Company faces stiff competition which has greatly intensified from various restaurants such as Wendy’s, KFC and Burger Kings which are hamburger chains. This is because the fast-food industry has greatly expanded all over the world making the companies to fiercely battle for the available market share. As a result, the companies have devised various strategies to counter the fierce competition such as price slashing and use of aggressive advertising and marketing campaigns to win the customers. McDonalds also needs to justify its existence, counter the existing criticisms for purposes of integrating itself with communities that are local and also target various sections of the population who needs to identify with their products.The purpose of the research paper is to document McDonald’s evolution on the Indian market. The company will be analyzed through SWOT, Pestle, corporate social responsibility and its mission statement.Unlike its competitors, McDonald Company has been able to shun the image of it being a beef burger store (McDonalds. McDonald Company in India.

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