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Research Methodology Essay Example

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Research Methodology

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Observation, which requires statistical analysis to extract the required information to answer the research questions (Cullen 2006).The positivism approach has allowed the research to proceed in a mechanistic approach of assessing the corporate social performance of different firms and industries. This approach will remove the room for any personal biases, which as a result will yield results of higher quantitative accuracy.The research approach can be of two types, deductive approach and inductive approach. In a deductive approach the research works in a top down perspective where starts with a predefined theory. The inductive approach can be also considered as a bottom up approach, where the researcher starts with a general observation and ends up in formulating a theory(Krivokapic-Skoko and ONeill 2011). This research work is based on a deductive approach where the research will try to find out the driver of CSP and whether or not the CSP exhibits the desired characteristics as depicted in the theories. This approach will help to find out the relevance of the exiting theories by justifying them with observation. This as a result will offer a more relevant outcome, which can utilize to make judgements on the driver and effectiveness of corporate social performance.The research strategy indicates the type of data collection process to be undertaken for conducting the research work. The process of data collection is one of the most important processes of a research work. It offers the researcher with the relevant data on which the analytical study will be made. The research study can be of following types, archival, survey and case study (Jacob 2011). The archival and case study survey are the secondary research methods, whereas the survey is the primary research method. The primary data are collected from conducting surveys on a group of respondents and gather data from their responses. The primary data is considered to offer a clear reflection of the responses of the sample group. On the other hand the secondary data is gathered from secondary sources, which have been created, by some other researcher or entity. The research work will be conducted by using a secondary data collected from Bloomberg. The secondary data are the ones which have been collected from secondary sources and are usually historic in nature (Taneja 2007). Secondary data can be collected from sources such as books, journal articles, credible websites and other online

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Bloomberg. 2015. Access May 24, http://www.bloomberg.com/.

Cullen, Mairi-Ann. 2006. "The Essential Guide to Doing Research." British Journal of Educational Psychology 76: 201-202. http://search.proquest.com/docview/216960949?accountid=10382.

Jacob, Wallace. 2011. "The Essential Guide to Doing Your Research Project." Vision 15 (3): 297-299. http://search.proquest.com/docview/1503059434?accountid=10382.

Krivokapic-Skoko, Branka, and Grant ONeill. 2011. "Beyond the Qualitative-Quantitative Distinction: Some Innovative Methods for Business and Management Research." International Journal of Multiple Research Approaches 5 (3): 290-300. http://search.proquest.com/docview/1022036781?accountid=10382.

Phellas, Constantinos N. 2006. "Review: Keith F. Punch (2005). Introduction to Social Research-Quantitative & Qualitative Approaches." Forum : Qualitative Social Research 7 (2). http://search.proquest.com/docview/869232095?accountid=10382.

Sãveanu, Sorana. 2012. "Introducing Research Methodology. A Beginners Guide to Doing a Research Project." Journal of Social Research & Policy 3 (1): 127-130. http://search.proquest.com/docview/1318921008?accountid=10382.

Taneja, Pawan Kumar. 2007. "Research Methodology: Methods & Techniques." Journal of Services Research 7 (2): 197-197. http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=27617097&site=ehost-live.

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preview essay on Research Methodology
  • Pages: 8 (2000 words)
  • Document Type: Essay
  • Subject: Marketing
  • Level: Undergraduate
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