For instance, a researcher may ask respondents to a) Strongly disagree; b) disagree; c) neutral; d) agree; or e) strongly agree. A typology is a nominal-level variable which summarizes two or more variables. For instance, a researcher can create a typology of males like the man’s man; adventurous, drunkard, and coward.Hypotheses tend to go way beyond existing measuring tools. Researchers must be keen when making considerations such that they identify practical strategies and appropriate instruments of carrying out the experiment.The classical experimental design cannot be useful when dealing with casual relationships because a researcher is in total control of all variables. The major use of this design is to isolate effects of experimental variables from its effects, especially in external and construct validity.Cooper and Schindler (2003) argued that survey research is a self-report study, which requires the collection of quantifiable information from the sample. A comparative analysis of its strengths and weaknesses is discussed below.Survey research conducted online is cost efficient. This is because a researcher has the ability to reach out to many respondents at the same time. On the contrary, it turns out to be an expensive venture when the survey is done face to face.When carrying out surveys online, a researcher tends to use little time because respondents find it convenient and thus willing to share information. On the contrary, face to face interactions are time consuming because only a small part of the target population can be surveyed at a time.Face to face surveys register good response rates because people are willing to share their information with a. Research Design and Analysis.
Agassi Joseph. (2010). The Logic of Scientific Inquiry. Synthese, 26(3-4), 498-514.
Bryman, A., & Bell, E. (2015). Business research methods. Oxford university press.
Cooper, D. R., & Schindler, P. S. (2003). Business Research Methods. New York: Macmillan Publishers.
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