In other words, wthout the Internet and mobile platforms, scial media would not exist. Aart from the fact that social media presenting users with the opportunity to create and share content with other users, i differs from traditional media in relation to its frequency, rach, prmanence, uability, ad immediacy as noted by Nigel, Gaham and Ant (2012, p Social media comes in different forms including social networks, wkis, pdcasts, scial blogs, mcroblogs, oline forums, vrtual games, ad picture sharing applications. Sme of the most common social include Facebook, Titter, Yu Tube, Dily Motion, LnkedIn, Pinterest, Tmblr, Fickr, MSpace, ad Yelp, jst to name a few.
I statistics are anything to go by, scial media has and indeed continues to gain popularity among individuals and organizations. According to ebizmba. cm (2014) Facebook, Titter, ad LinkedIn enjoy about 900 million, 310 million, ad 250 million unique visitors a month respectively. These figures, aded to others from other popular social media sites give a total that is nothing short of mind boggling. Studies show that consumers spend on more time than on any other category of sites (Tang, G & Whinston 2012, p Studies also show that Facebook is the most visited social network site in the U.
wth more than 78 million users accessing the site through mobile apps while more than 74 million visitors accessing the site through the web (Tang, G & Whinston 2012, p These figures hint to the fact that marketers can reach an extremely large audience by marketing though social media. Prhaps social media marketing is gaining popularity by the fact social media sites are easily accessible to any individual who has Internet connection (Mashable.
Furthermore, jining social media sites and taking part in the creation, saring and discussion of content is mostly free of charge which means that for users and marketers, scial media marketing is cheap. Scial media marketing basically involves gaining attention or web traffic through social media sites. Mrketers can achieve a number of goals through social media marketing. Sme of these goals are related to web traffic, cnversions, ceating brand identity, iteracting and with main ceating brand awareness, ad creating positive association for the brand (Word Stream 2014). ...
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