This is the reason why IMC is hailed as a tool that delivers sound results and often times more than relationship and electronic marketing quarters, either in individual roles or in combination. The IMC effect supersedes just about everything that comes under the direct aegis of marketing and resolves issues which would seem almost impossible to avoid (Kam, Han and Schultz, 2004).These three forms of marketing more or less dictate how well the message reaches the intended audience and what kind of message is absorbed by them so that they can bring about the sale process which is the eventual end goal for the sake of the business which has devised marketing to begin with. Consumer satisfaction, their loyalty and returning back to buy the same product or avail the service yet again are the hallmarks of a good marketing strategy that the organization shall have at any given time.Since relationship marketing asks the marketing team to visit the consumers where they reside, work or hang out, it becomes an even more difficult task for this team to locate them firstly and then connect with them through their intended message. Relationship Marketing, Electronic Marketing and Integrated Marketing Communications.
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