The app is a good platform for people to view present events and activities in London. The app can take advantage of this line of business to create awareness regarding various entertainment events such as live performances, drinking competitions and meals offers in various restaurants and bars in London The application can be useful in promoting tourism among the public. This will enhance its good social image, which ultimately translates to an increase in customers. The limitation of Frugl in terms of technology lies in its reliance on the iPhone platform. Most of Londoners however use other android platforms. The target market for the application is the young and energetic individuals whose phone preference is not the iPhone. The developer can also upgrade it to suit other mobiles platforms like the Symbian and windows operating systems in order to reach a wider market group.Frugal is an event promoting software and is suitable for espousing entertainment events regarding the environment. This helps the company to develop good public relations, which translates to increased market share. Frugal does not have clashes with the law. The company, however, should focus on promoting only legal events in order to keep up with laws (Hay and Castilla, 2006).Frugl should strengthen its market share before other software development companies establish their ground. This provides them with an upper hand in terms of sales and market share in the event that another company enters the market. The services provided by the application are effective but it is important to diversify the product and digress from its limited scope of utility. The application can also be useful in informing people on other events taking place in London in addition to entertainment in order to widen its market share. The application should expand to other parts of the world in its quest to increase its market share. Another modus operandi through which the company can expand its market share is to expand its operations to other cities in United Kingdom as well as neighbouring countries (Ferrell and Hartline, 2011).The company can obtain funding from the organisers of events such as bars, nightclubs, coffee shops and political events. Frugl can extend its market niche from London to other parts of the world. A clear observation of the target market in terms of competition,
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Hay, G. and Castilla, G. 2006. Object-based image analysis: strengths, weaknesses, opportunities and threats (SWOT). pp.4--5.
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