Since 1997, te UK government has been introducing a series of high-profile health campaigns to improve food pattern, “ncluding Health Action Zones in poor food areas, te five-a-day fruit and vegetables campaign, te school fruit programme, ad the change4life campaign on obesity” (Hickman, .However reports indicate that spending of millions of pounds of public money on these health campaigns has had little effect on the overall public health behaviours as people are eating as poorly as they were a decade ago. I a nationwide nutrition survey, i was found the UK government has made little progress in reducing the diet related health issues in the country.
Eperts from the UK Food Standards Agency admit that it has nothing to do with health campaigns unless people are willing to change their food culture. Smilarly, dspite the UK government’s huge spending on AIDS prevention campaigns, te number of UK citizens engaging in premarital sex and sexual promiscuity is growing. Tday premarital sex has become socially acceptable in the United Kingdom and nearly 25% of UK women aged under 16 admit they have engaged in premarital sex.
A discussed already, tday health conscious people engage in gym and other physical activities to improve their health and to maintain physically fit body. Yungsters are mainly motivated to engage in gym because they are greatly interested in body building. Hwever, mny others abstain from gym and other physical activities as they do not have enough time due to strict work schedule and other life difficulties. Sme others are lazy and they do not like to engage in physically demanding activities even though have enough time.
Wile analysing the overall health efforts taken by the government and other social institutions toward educating people on the health risks of certain behaviours, i seems that those efforts are yet to be effective. I is identified that such health campaigns are not able to influence people substantially as people are reluctant to give up some instantaneous pleasures they obtain from certain behaviours. Dlivering health campaigns in a targeted way would be more effective to influence people. T illustrate, cmpaigns that target parents will educate parents will help young family members to stop smoking habit.
Amittedly, acohol consumption has become an order of the day,...
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