The change management activities for this audience will include communication with employees to create positive attitudes towards change. They will have to assess employees’ skills and assign specific courses for diverse audiences. Also, department management will be required to learn how to use the system and monitor completion of the courses once a month. The information they need is: the level of knowledge, task completion, possible difficulties (Senior, 2001).Manufacturing hourly employees and supervisors are responsible for product quality and minimal quantity of defective articles and spoilage. They are not familiar with the subject-matter which can create additional problems for department management. Also, many companies of this type hire low qualified hourly employees with lack of experience to perform a particular type of work. Performance deficiencies can result from motivational problem which is closely connected with lack of skills. Resistance to change can be high among hourly employees who need to spend additional time and efforts on training. New web-based project can be seen as unnecessary expense to achieve output targets.The responsibilities of sales personal include: advising board of directors on marketing policy; plan and execute all the activities for assessing and creating consumer demand and for the sale, storage and distribution of the companys goods; provide market research; sales promotion; control of distribution; control of sales personnel, etc. It is possible to assume that sales personal is familiar with the subject-matter if the company follows B2C and B2B marketing. For sales staff, new web-based project will help to reduce skills shortages, and increase emphasis on flexible working attitudes, create opportunities to develop and update their skills and experiences. This group will not resist change process familiar with the web-based facilities and projects. The main activities for employees and sales personal will include training activities based on skills deficiency and lack of knowledge. Training will take place three times a week (Senior, 2001).Organizational values involve providing opportunities for employees’ development and self-realization, pursuing unmatched product quality, creating a safe working environment, and working for the improvement of the natural environment. These various business activities integrated with
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2. Eckerson, W. (2006) Making Sense of Metrics. Retrieved from http://searchdatacenter.techtarget.com/originalContent/0,289142,sid80_gci1163407,00.html [accessed 30 Oct 2006]
3. Senior, B. (2001). Organizational Change, Capstone Publishing.
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