Thus, these boutique shops already have a targeted market which coincides with the target market of the musical feeding bottle. Also, people who are looking for gifts to give to expecting mothers would find that the musical feeding bottle would be a great gift option.Lastly, the product would also be marketed online to be able to reach a much wider consumer base. Because online shopping had been a popular trend among young adults, making the presence of the product’s availability online would be a very cost-efficient marketing place. For one, it would minimize inventory and other over head costs. It will also allow consumers to know more about the products such as its features, availability, manufacturer, where it can be purchased, and how to purchase it online.Tapping the internet as a marketing place would be a logical strategy specifically that we are now in the post global era wherein the market could be as global as the manufacturer would want it to be. By making the musical baby feeding bottle available online, it could also cater to foreign consumers. Shipping and handling would be added costs but since it is a specialty product, people would be willing to pay more to avail it. Moreover, having a website for the product would not only allow consumers to buy it online but would also allow distributors to retail the. Tapping the Internet as a Marketing Place.
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