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Tapping the Internet as a Marketing Place Essay Example

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Tapping the Internet as a Marketing Place

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Tapping the Internet as a Marketing Place. Because almost everyone goes to a retail store or the department store, people who do not have any babies at all could be made aware of a new product that enhances the quality of feeding time through music. If they are expecting a baby, knows someone who has a baby, or would want a baby in the future, the presence of the musical baby feeding bottle on retail stores would be an added strategic advertising. In this sense, the product could be marketed not just to parents, but for people who are looking for gift options as well.Another place to which the cisum musical baby feeding bottle would be marketed is on boutique shops that specifically cater to expecting mothers, mothers, and infants. I believe that this is a logical move since most mothers and expecting mothers would opt to go to specialty stores for convenience because it provides a one stop shopping experience for all the necessary products they need.

Thus, these boutique shops already have a targeted market which coincides with the target market of the musical feeding bottle. Also, people who are looking for gifts to give to expecting mothers would find that the musical feeding bottle would be a great gift option.Lastly, the product would also be marketed online to be able to reach a much wider consumer base. Because online shopping had been a popular trend among young adults, making the presence of the product’s availability online would be a very cost-efficient marketing place. For one, it would minimize inventory and other over head costs. It will also allow consumers to know more about the products such as its features, availability, manufacturer, where it can be purchased, and how to purchase it online.Tapping the internet as a marketing place would be a logical strategy specifically that we are now in the post global era wherein the market could be as global as the manufacturer would want it to be. By making the musical baby feeding bottle available online, it could also cater to foreign consumers. Shipping and handling would be added costs but since it is a specialty product, people would be willing to pay more to avail it. Moreover, having a website for the product would not only allow consumers to buy it online but would also allow distributors to retail the. Tapping the Internet as a Marketing Place.

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