Various persuasion devices achieve different responses in different people. Characteristics such as age, gender, religious affiliation, ethnicity, financial status, sexual orientation, political viewpoints and degree of education influence the audience’s response to persuasion (Codoban, 2006). In addition, personal and environmental factors such as the frame of mind, viewpoint, and inspiration also play a significant role in how the message will be received. The differences in the responses can be attributed to the varying levels of psychological and emotional maturity of the subjects. Emotional appeal, for example, appeals more to the older population. Such a group of people has experienced life and understand the importance of helping one another through charity. In addition, advertisements that focus on health issues are likely to appeal more to the elderly because, at their age, they are predisposed to developing certain health complications such as diabetes and hypertension. They tend to try live in a manner that is likely to prolong their lives. Therefore, any persuasive device that appeals to their emotions by promoting healthy living is likely to catch their attention. Humor appeals to a wide range of audiences including the young and old. . Comparison of the Three Forms of Influence Persuasion, Manipulation, and Seduction.
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