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Comparison of the Three Forms of Influence Persuasion, Manipulation, and Seduction Essay Example

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Comparison of the Three Forms of Influence Persuasion, Manipulation, and Seduction

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Comparison of the Three Forms of Influence Persuasion, Manipulation, and Seduction. These devices are encountered on a day to day basis, and we may not even be aware of them. For example, emotional appeal is employed in adverts that advocate charity and health issues. Humor, as a persuasion device, is present in a number of commercials, for example, those promoting new brands of beverages or food items, or even detergents. Respect is one of the cardinal rules of persuasion as described by Aristotle (2013). This persuasion device takes into consideration the fundamentals of human communication. An example of respect as a persuasive tool is in commercials that advertise the use of their services, for instance, opening a bank account or any other financial institution. Such adverts often depict amiable services and pleasant employees, which attract many customers because everyone likes to be treated with respect.

Various persuasion devices achieve different responses in different people. Characteristics such as age, gender, religious affiliation, ethnicity, financial status, sexual orientation, political viewpoints and degree of education influence the audience’s response to persuasion (Codoban, 2006). In addition, personal and environmental factors such as the frame of mind, viewpoint, and inspiration also play a significant role in how the message will be received. The differences in the responses can be attributed to the varying levels of psychological and emotional maturity of the subjects. Emotional appeal, for example, appeals more to the older population. Such a group of people has experienced life and understand the importance of helping one another through charity. In addition, advertisements that focus on health issues are likely to appeal more to the elderly because, at their age, they are predisposed to developing certain health complications such as diabetes and hypertension. They tend to try live in a manner that is likely to prolong their lives. Therefore, any persuasive device that appeals to their emotions by promoting healthy living is likely to catch their attention. Humor appeals to a wide range of audiences including the young and old. . Comparison of the Three Forms of Influence Persuasion, Manipulation, and Seduction.

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References

Aristotle. (2013). Rhetoric. USA: Start LLC Publishing.

Burch, G. (2010). Irresistible persuasion: The secret way to get to yes every time. Hoboken: John Wiley & Sons.

Codoban, A. (2006). From Persuasion to manipulation and seduction (a very short

history of global communication). JSRI, 14, 151-158.

Moore, C. R. (2008). Socratic persuasion. Ann Arbor, MI: ProQuest.

Walton, D. (2005). Deceptive arguments containing persuasive language and persuasive definitions. Argumentation, 19(2005), 159-186.

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