The authors present an original outlook of strategic planning, which has for long been used for business ventures, applying it to the case of construction firms in a clearly comprehensible manner. Applying the organizational process of aligning strategy, mission (direction), decision making and resource allocation in the pursuit of business goals, the authors explore the business environment and the nature of construction firms; they simplify the process of strategic thinking. For example, the authors present strategic thinking for construction firms in a methodological manner, which allows such firms to use the paper as a blueprint for their strategic forecasting and planning exercises (Warszawski, 1996). Through the discussion, the author combines different aspects of the strategic planning process for construction firms, giving examples of the activities and the areas to be covered under the different stages in the strategic planning process. For example, at the stage of reviewing the firm’s mission, the author talks of the exploration of the owner’s outlook regarding the objectives and the scope of the firm’s business. This shows that the paper presents the practical application of strategic planning to construction firms, unlike other literature that has not explored the subject in such a practical manner. The paper is not a research study, therefore, does not incorporate a research methodology into the discussion.
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