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Paper Assignment 2

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For example, MV programming in Africa is different from that of Asia, U and USA. Agood example is that of South Africa. MV South Africa has been optimally localized to showcase programming as well as presenting and advertising that are totally South African. A such, tis option seeks attract a larger audience of South African viewers. Sme of the localized programmes include the likes of: Te Official African Chart and The Base Chart Show – both of which air different South African music genres. I addition to that, Africa goes by a website name - www.

Aother good example is that of MTV Asia which has been categorized into a number of region specific MTV channels such as MTV Mandarin, MV India and MTV China just to mention a few. A such, pogramming, pesenting as well as advertising has also been localized to suit the different cultures in each of these regions. Dspite that airing progress, tere still remain a number of shows that are not entirely South African. I an article by Banks (1997), MV networks number of countries and/ or regions still have some form of US cultural influences.

Tis means that, rgardless of the fact that MTV Africa showcases African programming, pesenting and advertising, i is without doubt that they still do showcase American programming to their audiences who are mostly the youth. I the case of MTV South Africa, tere are a number of channels from the UK feed as well as French speaking feed such as MTV Base Top 10 and Le Top Base. Bsed on that aspect, i can vividly that MTV employs a dynamic multidirectional media approach as compared to the transnational media networks with regard to the different regions that they do operate in.

Te global media systems include the likes of: pint media (newspapers, mgazines); otdoor media (posters, bllboards); eectronic media (TV, rdio, cnema) and online media that incorporate TV, rdio and newspaper. Wth regard to the articles discussed above, te global media systems in focus are transnational television networks such as Nickelodeon and online television streaming networks such as MTV. Tansitory medium that real time and visual output – Transitory medium is that which cannot be recorded under normal television viewing.

A such, tlevision networks have the capability to only give sound and pictures as output. De to that, alot of people prefer real. ..

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