The study of impacts of electronic marketing in the service industry in Tallinn City is a study on the interaction of people as they shop for goods and services purchased and receive cash for the service rendered. The constructivism philosophical assumption has it that human beings develop meaning from their interaction in the world they live in, (Karin, 21).The aim of the research design is to provide a way of answering the research questions (Damon, Pedersen and McEvoy, 132). It is to provide the outline of the course of action to be undertaken during the collection and presentation of data. Creswell (2009) further explains that research design is the outline that points out how the researcher is going to develop accurate and presentable information during the course of the research. This study aimed at investigating on the impacts of electronic marketing on service industry in Tallinn City. Case study is the research design that will be used. According to Damon et al, investigators can use the case study to verify a theory in the real world.The area of the study should be convenient and make it easy for the researcher to obtain the necessary data that he requires (Karin 28). This study was carried out in Tallinn City. Tallinn is the capital city of Estonia and has some of the best service industry in the region. Some of these hotels and airlines have embraced technology and have put electronic marketing systems in use. The city is also a major tourist center, attracting both domestic and international tourists which means that the hotel staffs have interacted in the course of their duties with different kinds of tourists. It is because of this that Tallinn City was chosen as the best selection for this study.The study population will be composed of 4heads of marketing departments and 6 line staffs in the marketing department from two major service industries which are hotels and airline in Tallinn city. Both groups of staffs are crucial in the study because in one way or the other they come across guests and they know how the marketing systems of their establishments work. However, the line staffs who are always in direct contact with guests are the most critical members of a hotel and airline set up. In addition to being in direct contact with guests, the line staffs are the ones who use the facilities and systems for marketing in their process of finding customers for their establishments. The same line staffs
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