According to (Macdonlads. cm, 2014) the CEO Don Thompson and oversees all of MacDonalds business across the world. However, athough the MacDonald’s organizational structure is different from that is Starbucks by taking up a hierarchical structure, i is also similar to the one for Starbucks in that it also takes a functional structure where various functions at certain levels are given to the different people (The Associated Press, 2011). Hwever, te main difference is the reporting line where in the MacDonald’s structure, eployees have on reporting line as opposed the case in the Starbucks structure.
I the Starbucks case, te employees may have multiple reporting lines due to the matrix organizational structure of the organization. Tm Hortons is a coffee and donuts firm that is based in Ontario, Cnada and was stated in Ontario in 1964 (Tim Hortons, 2014). Te firm is a competition for Starbucks in that is sells the same products in the same markets that Starbucks operates. Te firm has a functional organizational structure where the functions of its operations are divided into different divisions 2014).
Te organizational structure in Tim Hortons is both related to and distinct from the one at Starbucks in a number of ways. Frst, te structure at Tim Hortons does not take advantage of the cross-functional nature of the matrix design as is the case in Starbucks (Lau, 2010). Te functional structure makes it easier for Tim Hortons to operate in an international market but limits its resources. Te various functions such as marketing, fnance, hman resources, ad operation have affected the structure of Starbucks in a very fundamental A has already been noted, te firm changed its structure so that is could meet the needs of a fast growing firm.
A Starbucks has grown its marketing functions have shifted and there is a need to ensure that the requirements of the consumers are met in a more effective way. Sarbucks realized that it was having issues with regard to meeting the need s of the customers. Tis was evidenced by the almost failing warm breakfast product which Starbucks almost discontinued in 2008. Te firm realized that its wile giving it an advantage, ws also giving it some disadvantages in trying to serve the market.
Oerations processes are also another factor that has determined the organizational and management structure of...
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