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IBM an Information Technology Company Essay Example

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IBM an Information Technology Company

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IBM an Information Technology Company. The company has introduced some business model evolutions to improve the way it handles its customers. It is now recognizing its clientele as a partner in business; this change best describes the structure transformation and strategy of IBM Information Technology Company. Modern companies are now recognizing the need to be efficient by reducing employees engaged in duplicating duties and striking the right balance between setting its products at a fair price while at the same time ensuring margins meet shareholder’s expectations.
The company has developed a culture of change; by recognizing that culture ensures good business performance. The Company obtains a commitment for change from all of its stakeholders before it embarks on introducing such changes.

The IBM change strategy and practice are integrated within IBM global business service (Emerson, p. 49). The company has adopted a gradual change strategy that allows the companies stakeholders to first understand and commit themselves to any prospective change before it is implemented. This way, the company ensures that the changes it seeks to undertake are well supported.
Innovation has been the driving force for change, through its consistent involvement in research for new technologies and integrating such changes in the organization. Existing employees are the major forces behind change resistance; these employees are used to their existing corporate culture and are unwilling to give up their positions when affected. They then head to the unions which engage the company in frequent court battles. This eats into its profits because of the hefty attorney costs. This is a hindrance to organizational change. The company has adopted a strategy for change, to reduce transformation and operational costs and maximize the dedication of stakeholders to its change strategy.
The company has identified small and medium enterprises as its most valuable business to business relationship partner. IBM an Information Technology Company.

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Works cited

Garr, Doug. IBM redux: Lou Gerstner and the business turnaround of the decade. New York: HarperBusiness, 1999. Print.

Emerson, Pugh .Building IBM: Shaping an Industry. MIT Press, 2006. 17-135. Print.

Lesser, Eric L., and Laurence Prusak. Creating value with knowledge: insights from the IBM institute for business value. Oxford: Oxford University Press, 2004. Print.

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