With the help advanced tools in media transmission and information technology cultural phenomenon has become highly accessible now. Te author states that culture varies across religion, ntions, ehnicity and social class. Tese factors are highly visible through internet and televisions. Cmmand and control plays an important role in an organization for establishing and developing its culture. Dfferent types of organizational cultures add value to the company and help the firm to fulfill its objectives (Schein, 2010). A per the writers Kim S. Cmeron and Robert E. Qinn the is defined by its unique culture.
Clture is made up of values, asumption, nrms and behaviors of organizational members. I is intangible thing influencing the company is continuing its business. Te concept of organizational culture is important in managing different changes within an organization. Dspite of making plans and strategies a company must give priority to its culture for changing its structure and different processes. Clture and its perception differ from company to company. Bsed on culture employees behave within the company. Tere are multiple ways which affects and company and its culture.
I helps the employees to know various experiences to maintain social order. I helps to determine rules of a company. Oganizational culture often varies in stability and strength (Cameron and Quinn, 2011). Acording to the authors Christian Homburg and Christian Pflesser different behavioral measures plays a vital role in forming and maintaining organizational culture. Vrious theories are there in explaining culture of companies. Tese theories mention different factors which are influencing organization to maintain its unique culture. Snse making process of the employees is result company’s culture.
I is a collaborative process which creates understanding and share awareness among different individuals having different perspectives and interests. Te purpose of culture is to help organizational members to achieve their goals and objectives. I helps to promote right behavior and thinking process in a company. Nrms of an organization is based on its culture. I influences the company to shape its functions and develop strategies for its survival (Homburg and Pflesser, 2000). Rsearch methodology helps to find out the possible results of a research. is a based on some. ..
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