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Organizational culture

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With the help advanced tools in media transmission and information technology cultural phenomenon has become highly accessible now. The author states that culture varies across religion, nations, ethnicity and social class. These factors are highly visible through internet and televisions. Command and control plays an important role in an organization for establishing and developing its culture. Different types of organizational cultures add value to the company and help the firm to fulfill its objectives (Schein, 2010).As per the writers Kim S. Cameron and Robert E. Quinn the personality accompany is defined by its unique culture. Culture is made up of values, assumption, norms and behaviors of organizational members. It is intangible thing influencing the company is continuing its business. The concept of organizational culture is important in managing different changes within an organization. Despite of making plans and strategies a company must give priority to its culture for changing its structure and different processes. Culture and its perception differ from company to company. Based on culture employees behave within the company. There are multiple ways which affects and influence a company and its culture. It helps the employees to know various experiences to maintain social order. It helps to determine rules of a company. Organizational culture often varies in stability and strength (Cameron and Quinn, 2011). According to the authors Christian Homburg and Christian Pflesser different behavioral measures plays a vital role in forming and maintaining organizational culture. Various theories are there in explaining culture of companies. These theories mention different factors which are influencing organization to maintain its unique culture. Sense making process of the employees is a result of company’s culture. It is a collaborative process which creates understanding and share awareness among different individuals having different perspectives and interests. The purpose of culture is to help organizational members to achieve their goals and objectives. It helps to promote right behavior and thinking process in a company. Norms of an organization is based on its culture. It influences the company to shape its functions and develop strategies for its survival (Homburg and Pflesser, 2000).Research methodology helps to find out the possible results of a research. It is a framework based on some
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