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Organizational Analysis

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It has retail stores, online services and mobile alerts operating in 27 countries under 69 different banners. The first Wal-mart store was open in 1962 in Rogers, Arkansas. Sam Walton’s unparallel devotion to the company and the leadership skills lead the organization to where it is now standing. He was the man behind the success of the unique retail store. He believed in leadership through service and customer satisfaction. The basic idea behind Wal-mart was to serve the customers with low prices and great service.The target market of Wal-mart is that segment of customers who want multiple things such as grocery, electronics, apparel, stationary, decorative, and every other thing under one roof. These customers want a pleasant buying experience and goods services and satisfaction along with low prices. Wal-mart is very successful in fulfilling its customers’ requirements and therefore it has started the online and mobile services as well considering the current market trends and intense competition. The customers who believe in saving and spending good lives are the real customers of Wal-mart.In 1960, the whole idea of retail stores was changes as the Wal-mart step in the world of retailers. By 1967 Wal-mart was able to own 24 stores with $12.7 million sale (history timeline, 2012). Later in 1980’s the first Wal-mart supermarket was opened with general merchandise. In 1987 the company installed the largest satellite communication system in the United States of America. In 1990’s Wal-mart was marked as the most successful and the biggest retail store. By 2002, Wal-mart was among the 500 ranking of the America’s companies. In 2012, the company has celebrated its 50th anniversary with 2.2 million associates, 200 million customers and 10,000 stores in 27 countries.Wal-mart was made with the mission of serving and helping customers and communities to save money and live better lives. The distinctive idea presented by Sam Walton changed the whole of retailing and satisfying customers. His mission was to provide the customers with the best quality product with in comparatively low prices. This idea does not seemed very realistic to his competitors but it constituted the ultimate success of Wal-mart and the peak where it is standing now.At Wal-mart they believe to give people the easy access to happy and contented life with the satisfaction of saving for rainy days. For
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preview essay on Organizational Analysis
  • Pages: 6 (1500 words)
  • Document Type: Essay
  • Subject: Business
  • Level: Masters
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