It has retail stores, oline services and mobile alerts operating in 27 countries under 69 different banners. Te first Wal-mart store was open in 1962 in Rogers, Akansas. Sm Walton’s unparallel devotion to the company and the leadership skills lead the organization to where it is now standing. H was the man behind the success of the unique retail store. H believed in leadership through service and customer satisfaction. Te basic idea behind Wal-mart was to serve the customers with low prices and great service. Te target market is that segment of customers who want multiple things such as grocery, eectronics, aparel, sationary, dcorative, ad every other thing under one roof.
Tese customers want a pleasant buying experience and goods services and satisfaction along with low prices. Wl-mart is very successful in fulfilling its customers’ requirements and therefore it has started the online and mobile services as well considering the current market trends and intense competition. Te customers who believe in saving and spending good lives are the real customers of Wal-mart. I 1960, te whole idea stores was changes as the Wal-mart step in the world of retailers.
B 1967 Wal-mart was able to own 24 stores with $12. 7million sale (history timeline, 2012). Lter in 1980’s the first Wal-mart supermarket was opened with general merchandise. I 1987 the company installed the largest satellite communication system in the United States of America. I 1990’s Wal-mart was marked as the most successful and the biggest retail store. B 2002, Wl-mart was among the 500 ranking of the America’s companies. I 2012, te company has celebrated 50th with 2.
2million associates, 200 million customers and 10,000 stores in 27 countries. Wl-mart was made with the mission of serving and helping customers and communities to save money and live better lives. The distinctive idea presented by Sam Walton changed the whole of retailing and satisfying customers. Hs mission was to provide the customers with the best quality product with in comparatively low prices. Tis idea does not seemed very realistic to his competitors but it constituted the ultimate success of Wal-mart and the peak where is standing A Wal-mart they believe to give people the easy access to happy and contented life with the satisfaction of saving for rainy days.
Please type your essay title, choose your document type, enter your email and we send you essay samples