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Opportunities and Challenges of E-commerce Development in China

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The survey suggested that convenience was the second most important factor after price that motivated them to shop online (Hoffman, Lnnes, &Dai, 2012). Te majority also showed their interest in the product variety they got while shopping online. I fact, 19% of the participants stated that convenience was their primary reason for shopping online and 15% stated that variety inspired them to shop online (Hoffman, Lnnes, &Dai, 2012). Tese triggers are essential to understand for a new company looking to open business in China. Aother trend worth mentioning e-commerce ecosystem.

Oer the years it has become so efficient that it now acts as a catalyst for e-commerce. Tis ecosystem includes sourcing, dlivery and payment. I is developed with such proficiency that retailers can quickly build and scale their own sites gauging their e-commerce potential. Tese businesses can be a serious threat to online-only businesses as they can quickly set up their off-line resources and set up a funnel to channel the customers from the online world to their product sales pages. Aong this fierce competition one needs at the changing trends.

Fr instance, a upcoming trend in China e-commerce dynamics is group buying (Chung & Chen, 2012). I is a selling technique where the seller puts a threshold on the number of buyers. I a certain number of buyers order the same item, te seller is happy to sell it. Te price is usually lower than normal because of bulk selling effect. Oe of the primary aspect of ecommerce game is speed. Dgital marketplace is a fast track business. Taditional and pure online players face challenges opportunities in China.

Mre and more shoppers are heading to the web therefore, gtting a store online is a critical defense to prevent the retailers existing customer line from drying up. Te online platform is growing at triple the rate of traditional retailing. Te pace of e-commerce activity is fast and keeping up with it is a daunting challenge. Seed can also be the point of leverage for businesses. Te company or online store that keeps up the pace and is naturally aggressive in e-commerce advertising and will have edge over the others.

Awell-rounded e-commerce platform gives Omni channel players an affordable way to reach consumers in smaller suburbs. Tis is an opportunity where businesses can maximize through off-line and online. ..

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