Facebook Pixel Code
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Opportunities and Challenges of E-commerce Development in China Essay Example

Show related essays

Opportunities and Challenges of E-commerce Development in China

This is a preview of the 21-page document
Read full text

Opportunities and Challenges of E-commerce Development in China. The survey suggested that convenience was the second most important factor after price that motivated them to shop online (Hoffman, Lannes, & Dai, 2012). The majority also showed their interest in the product variety they got while shopping online. In fact, 19% of the participants stated that convenience was their primary reason for shopping online and 15% stated that variety inspired them to shop online (Hoffman, Lannes, & Dai, 2012). These triggers are essential to understand for a new company looking to open business in China.Another trend worth mentioning is Chinas e-commerce ecosystem. Over the years it has become so efficient that it now acts as a catalyst for e-commerce. This ecosystem includes sourcing, delivery and payment.

It is developed with such proficiency that retailers can quickly build and scale their own sites gauging their e-commerce potential. These businesses can be a serious threat to online-only businesses as they can quickly set up their off-line resources and set up a funnel to channel the customers from the online world to their product sales pages. Among this fierce competition one needs to look at the changing trends. For instance, an upcoming trend in China e-commerce dynamics is group buying (Chung & Chen, 2012). It is a selling technique where the seller puts a threshold on the number of buyers. If a certain number of buyers order the same item, the seller is happy to sell it. The price is usually lower than normal because of bulk selling effect.One of the primary aspect of ecommerce game is speed. Digital marketplace is a fast track business. Traditional and pure online players face different challenges and opportunities in China. More and more shoppers are heading to the web therefore, getting a store online is a critical defense to prevent the retailers existing customer line from drying up. The online platform is growing at triple the rate of traditional retailing. The pace of e-commerce activity is fast and keeping up with it is a daunting challenge.Speed can also be the point of leverage for businesses. The company or online store that keeps up the pace and is naturally aggressive in e-commerce advertising and logistics will have an edge over the others. A well-rounded e-commerce platform gives Omni channel players an affordable way to reach consumers in smaller suburbs. This is an opportunity where businesses can maximize through off-line and online. Opportunities and Challenges of E-commerce Development in China.

This is a preview of the 21-page document
Open full text


1. Chong, A. Y. L., Chan, F. T., & Ooi, K. B. (2012). Predicting consumer decisions to adopt mobile commerce: Cross country empirical examination between China and Malaysia. Decision Support Systems, 53(1), 34-43.

2. Chung, W., & Chen, L. (2012). Group-buying e-commerce in China. IT Professional, 14(4), 24-30.

3. Fan, Q. (2005). "Regulatory Factors Influencing Internet Access in Australia and China: a Comparative Analysis." Telecommunications Policy, Vol. 29, pp 191-203.

4. Hoffman, S., Lannes, B. & Dai, J. (2012) Can China earn its place as the world’s largest e-commerce market? Brain & Company. Global Editorial [Accessed online 18 March 2015] http://www.bain.com/Images/BAIN_BRIEF_China_e-commerce.pdf

5. Huang, C. C., Liang, W. Y., Lai, Y. H., & Lin, Y. C. (2010). The agent-based negotiation process for B2C e-commerce. Expert Systems with Applications, 37(1), 348-359.

6. LaSalle, J. L. (2013) E-Commerce in China: Online is the New Black [Accessed online 18 March 2015] http://www.mingtiandi.com/wp-content/uploads/2013/09/China_eCommerce_WP_ENG.pdf

7. Li, F., & Li, Y. (2011). Usability evaluation of e-commerce on B2C websites in China. Procedia Engineering, 15, 5299-5304.

8. Lu, Y., Zhao, L., & Wang, B. (2010). From virtual community members to C2C e-commerce buyers: Trust in virtual communities and its effect on consumers’ purchase intention. Electronic Commerce Research and Applications, 9(4), 346-360.

9. Tan, Z., & Ouyang, W. (2004). Diffusion and Impacts of the Internet and E‐Commerce in China. Electronic Markets, 14(1), 25-35.

10. Walters, J., Kuo, Y. Jap, W. & Hsu, H. (2011) The worlds next e-commerce superpower: navigating Chinas unique online shopping ecosystem. The Boston Consulting Group. [Accessed online 18 March 2015] http://www.bcg.com/documents/file91905.pdf

11. Xiao, B., & Benbasat, I. (2011). Product-related deception in e-commerce: a theoretical perspective. Mis Quarterly, 35(1), 169-196.

12. Ye, Q., Law, R., Gu, B., & Chen, W. (2011). The influence of user-generated content on traveler behavior: An empirical investigation on the effects of e-word-of-mouth to hotel online bookings. Computers in Human Behavior, 27(2), 634-639.

13. Yoon, C. (2010). Antecedents of customer satisfaction with online banking in China: The effects of experience. Computers in Human Behavior, 26(6), 1296-1304.

14. ZHAO, P., & LUO, Y. (2011). Case Study on Agriculture E-commerce in China——The Cases of" Cai Guan Jia" and Freshdirect [J]. Journal of Business Economics, 7, 005.

15. Zhu, L., & Thatcher, S. M. (2010). National information ecology: a new institutional economics perspective on global e-commerce adoption. Journal of Electronic Commerce Research, 1(11), 53-71.


China E-commerce Forecast1

Customers’ Characteristics and Behavior2

B2C Ecommerce Players in China3

Close ✕
Tracy Smith Editor&Proofreader
Expert in: E-Commerce, Macro & Microeconomics, Human Resources
Hire an Editor
Matt Hamilton Writer
Expert in: E-Commerce, Management, Marketing
Hire a Writer
preview essay on Opportunities and Challenges of E-commerce Development in China
WE CAN HELP TO FIND AN ESSAYDidn't find an essay?

Please type your essay title, choose your document type, enter your email and we send you essay samples

Contact Us