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Online marketing plan for the next year for Atlantic Quench 03051 Essay Example

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Online marketing plan for the next year for Atlantic Quench 03051

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Research would allow the researcher to study and analyse the fruit juice market in the US economy and how far the company has created its brand awareness.Political environment of the United States and United Kingdom has a severe impact on the market for fruit juices. The UK government alone does not control the entire market because the policies were controlled by the World and European level politics (Constantinides and Fountain, 2008). The political environment of the United States also has an impact on the fruit juice market. With an undisturbed political environment, Atlantic Quench Cranberries Inc. found it profitable to set up their business in the US as well as in some parts of UK (Damanpour and Damanpour, 2001). The company does not face any political issues within the economy and hence it has effectively set up its business in both US and UK markets. Political issue within the markets also play a significant role on the companies that prefer to set their business in the countries (Constantinides and Fountain, 2008). However, the political conditions of both the US and UK market did not pose any threat to the fruit juice markets. Atlantic Quench Cranberries Inc. was able to enjoy its monopoly power for a longer period of time (Gummesson, 2004).There have been various economic factors that have affected the fruit juice market in the US as well as UK. The climatic conditions of the economy determine how the consumers and the stakeholders are expected to behave in the economy (Hanna, Rohm and Crittenden, 2011). A credit crunch that originated in the US had an impact on the UK market as well. An overall increase in interest rates in USA affected the share price of the UK market as well. Atlantic Quench Cranberries Inc. is highly concerned about the economic conditions of the citizens of the US and UK and therefore, the company aims at providing its products to the customers at reasonable rates (Gummesson, 2004). The company sets the prices of its products that would be favourable to the customers but still earns a higher profit and expands its business.Social factors determine the behaviour of the customers for the products that are produced by the company. The structure of the population in the UK as well as US has determined the demand and supply conditions within the market and depending on this demand and supply aspects, the company decides its production levels (Hewett and Bearden, 2001). Atlantic Quench Cranberries Inc. aims at organizing

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preview essay on Online marketing plan for the next year for Atlantic Quench 03051
  • Pages: 12 (3000 words)
  • Document Type: Essay
  • Subject: Marketing
  • Level: Undergraduate
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