Any customer who will buy such an expensive solution will surely do a survey and some market research, so once a customer has bought a product, he may not switch easily unless a competitor has a breakthrough product and is giving far more efficiency. Also the switching costs are high as new installations and setup will cost the same as the first time approximately. Also the products are though different from each other but for the buyer the main concern is the cost versus the conversion efficiency.Daystar is initially targeting space agencies and rural off-grid applications so that they can be given electrical power off the grid. Hence the buying power of such organizations is huge. But only few such organizations exist hence the buyer volume is low. Such are organizations are relatively lesser sensitive to prices. But heavily demand reliability and stability. Also daystar plans to implement its solution in homes for the common man. Such homes are highly in demand but cost higher than homes powered by the electrical grid. These home consumers are price sensitive.Innovation and marketing are two key aspects in this industry. With the growing concern over global warming, solar and other forms of renewable energy have received support in the form of larger investments, government tax breaks and subsidies, in order to make them more competitive. The number of competitors is still not very high but with time and looking at the growth rate of this industry, it can be easily said that more and more new ventures will launch as the market is very profitable. Also each new or existing venture can improvise on its technology in its cells and rise against its competitors. Photovoltaic Exploration Industry of Daystar Technologies.
Daystar Official Website – (http://www.daystartech.com/)
Solarbuzz.com – (http://www.solarbuzz.com/Technologies.htm)
Wikiinvest – (http://www.wikinvest.com/stock/DayStar_Technologies_(DSTI))
Yahoo! Finance – (http://finance.yahoo.com/q/in?s=DSTI)
AccessMyLibrary – (http://www.accessmylibrary.com/coms2/summary_0286-973007_ITM)
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