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Nissan Motor Corporation Essay Example

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Nissan Motor Corporation

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Nissan Motor Corporation. Nissan M.C and the Nissan United Kingdom were able to beat their competitors by the marketing and selling methods. When it comes to marketing strategy, the market in car making is just the same as other industries. According to Kim, marketing successfully in an automobile market requires one to: Nissan M.C and the Nissan United Kingdom were able to beat their competitors by the marketing and selling methods. When it comes to marketing strategy, the market in car making is just the same as other industries. According to Kim, marketing successfully in an automobile market requires one to 1. Get any new products on the market before your competitor2. Grab the market segments and gaps that competitors missed3.

It’s better not to attack established services and products. Avoid them until you have a competitive advantage4. Avoid price wars5. Make the distribution chain short by eliminating unnecessary middlemenNissan has fulfilled most of these features of marketing in the past. Nissan has especially been able to avoid price wars due to the Japanese nature of doing business. Target market and Competitive advantageNissan U.K’s market was primarily the Great Britain. After the establishment of the manufacturing plant, it could export to the neighboring countries in Europe. There are many new products, but not many new competitors in the marketplace at the moment. The established car makers have been around for some time. This makes it difficult for new organizations to enter the market. Despite that, an occasional new electric car hits the marketplace now and again, through a new company but do not seem to last very long, however. Nissan’s strategy of improvement should help them survive the threat of substitute productsManagement of the Nissan United Kingdom under Octav BotnarOctav Botnar who oversaw the operations of the Nissan United Kingdom can be said to have led a very strong management role that enables Nissan UK to be the biggest importer at the time of his leadership. The sales surpassed those of Toyota under his leadership. He was sent to Datsun from the West Germany to restructure the Datsun in the U.K which as ailing and bankrupt at the time. He managed to turn it around and even increase the company sales by about 300% with substantial profits. . Nissan Motor Corporation.

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