Facebook Pixel Code
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

New Media Essay Example

This is a preview of the 10-page document
Read full text

Mediums of communication, media studies covered very limited communication sources for the best understanding of the field (Branston & Stafford, 2003). Psychological pattern needs to be widely learned in the field of media because new media conserves human arousal, public relation and environmental factors affecting the process of communication. Here are two approaches which elaborate about new media indicating the need of new media studies (Dutton, 1996).A great deal of scholars and social scientists have put forward their assumptions ahead in the forms of theoretical frameworks and models. Similarly great deals of approaches which are being studied in the field of media and tend to explain the present consequences of media are Actor- Network theory (ANT) and Social Shaping of technology (SST). Both the approaches highlight different patterns of technological advancement in relation with media. New media could be hence described with the help of different approaches to study social sciences (Suchman, 1987).If we elaborate new media in terms of Actor-Network Theory (ANT) than it could be evident that new media becomes a general basis of the stress. The main focus of Actor-Network Theory (ANT) is on the use of technology that simultaneously works to undermine the relation between the technological device and then the person and actor who uses the device. In the explanation of Actor- Network Theory (ANT), the technological device and the user of the device are called actors. Such a relation between both the actors describes that newer mediums in the field of communication studies are vastly making difference on the human psychology and his needs to use technology. Such a difference in the way communication had been done must be studies with new modules (Zuboff, 1988).On the implication of the second approach which is referred to Social Shaping of Technology, it becomes visible that technology had been made innovative because of needs of society. The approach also suggests that media is altered with changing consequences of society. Social Shaping of Technology (SST) approach defines that different aspects of societies such as politics, culture and economics greatly impact on the way we utilize technology. New media is defined in a very positive way with the help of this approach as it enhances the need of society which shapes the use of technology (Woolgar, 2002).Media convergence is almost a new phenomenon in the media studies. Unfortunately

This is a preview of the 10-page document
Open full text



Abbate, J. (1991). Inventing the Internet. Cammbridge: MIT Press.

Andersen, B., Howells, J., & Hull, R. (2004). The Social Study of Information and Communication Technology: Innovation, Actors, and Contexts. Oxford: Oxford University Press.

Branston, G., & Stafford, R. (2003). The Media Student’s Book. London: Routledge.

Dutton, W. (1996). nformation and Communications Technologies: Visions and Realities. Oxford: Oxford University Press.

Fornas, J., Becke, K., & Burstrom, E. (2004). Consuming Media: Communication, Shopping and Everyday Life. Oxford: Berg.

Garnham, N. (2000). Emancipation, the Media, and Modernity: Arguments about the media and social theory. Oxford: Oxford University Press.

Grint, K., & Woolga, S. (1997). The Machine at Work. Cambridge: Polity Press.

Haddon, L. (2004). nformation and Communication Technologies in Everyday Life: A Concise Introduction and Research Guide. Oxford: Berg.

Hine, C. (2005). Virtual Methods: Issues in Social Research on the Internet. Oxford: Berg.

Hull, R. (1992). In Praise of WIMPS: A Social History of Computer Programming. West Yorkshire: Alice Publications.

Loader, B. (1998). Cyberspace Divide: Equality, agency and policy in the information society. London: Routledge.

Mackenzie, D., & Judy, W. (1999). Mackenzie, Donald and Judy Wajcman. Milton Keynes: Open University Press.

Mansell, R. (1994). Management of Information and Communication Technologies: Emerging Patterns of Control. London: The Association for Information Management.

Mansell, R., & Silverstone, R. (1996). Communication by Design: The Politics of Information and Communication Technologies. Oxford: Oxford University Press.

Mayer, P. (1999). Computer Media and Communication: A Reader. Oxford: Oxford University Press.

McLuhan, M. (1964). Understanding Media. London: Routledge.

Mosco, V. (1996). The Political Economy of Communication: Rethinking and Renewal. London: Sage.

Noble, D. (1984). Forces of Production: A Social History of Industrial Automation. New York: Alfred A. Knopf.

Perez, C. (2002). echnological Revolutions and Financial Capital: The Dynamics of Bubbles and Golden Ages. Cheltenham: Edward Elgar.

Poster, M. (1990). The Mode of Information: Poststructuralism and Social Context. Cambridge: Polity Press.

Preston, P. (2001). Reshaping Communications: Technology, Information and Social Change. London: Sage.

Suchman, L. (1987). Plans and Situated Actions: The Problems of Human-Computer Communication. Cambridge: Cambridge University Press.

Webster, F. (2006). Theories of the Information Society. London: Routledge.

Woolgar, S. (2002). Virtual Society? Technology, Cyberbole, Reality. Oxford: Oxford University Press.

Zuboff, S. (1988). The Age of the Smart Machine: The future of work and power. Oxford: Heinemann.

Close ✕
Tracy Smith Editor&Proofreader
Expert in: Unsorted
Hire an Editor
Matt Hamilton Writer
Expert in: Unsorted
Hire a Writer
preview essay on New Media
  • Pages: 10 (2500 words)
  • Document Type: Essay
  • Subject: Unsorted
  • Level: Undergraduate
WE CAN HELP TO FIND AN ESSAYDidn't find an essay?

Please type your essay title, choose your document type, enter your email and we send you essay samples

Contact Us