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New Energy Drink: Super Health Accounting Assignment

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Some of the estimates include 1,000 refrigerators for the marketing of the Modern Healthy Energy Drink under the brand name “ Super Health” . Each refrigerator should be able to cool Super Health Energy Drink within less than an hour. At a consumption of 100 plastic bottles per hour at an average of 12 hours a day for 365 days, the capacity sales will be 438,000,000. At an introductory price of £ 1.oo per 250 ml, yjr potential sales can be £ 438 million in the UK alone within the first the annual report 2011 of Monster Energy Drink which has a total asset of less than $ 2 million, the assumption will be that such value may now be much higher as a result of inflation over the years.

Thus, the forecasted initial investment to have capacity sales of £ 438 million will be 40 times within a span of one to five years. However, the growth should be gradual because the expansion should also be gradual. TV, radio, internet, campus advertising will be very heavy during the first year promotions.

What is important in order to get people to consume Super Health will be the education of people with regards to the importance of substance not found in most, if not all, other energy drinks in the market. These are Vitamins A, E, and Honey. Such ingredients have so many benefits that people have to buy their multivitamins in order to maintain good health with A, E, and honey. Amino acids are also needed by people who work out in gyms in order to convert fats into muscles. When information becomes popular, it can be logically anticipated that people in the UK will not only try Super Health as a regular drink but also shift all their soft drinks intake to the lower-priced alternative known as Super Health.

Competitors will scamper with new ideas to get back their customers. But due to the patent, they will have to find another formula and dump their other energy drinks. Super Health is also expected to grab a substantial share from the non-energy soft drinks industry.

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