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Music retailers Essay Example

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Music retailers

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Heterogeneity: according to Zeithaml (1985:27-60), heterogeneity is variability Associated with services It is difficult to achieve uniform output in music. This is particularly problematic when service is labor-intensive since its performance and quality vary depending on the producer. Also different quality can be delivered by the same producer depending on the customer. This leads to difficulty in achieving standardization and quality control in services, and results in a greater perceived risk by customers when purchasing.Inseparability: services involve the simultaneous production and consumption. Goods are first produced, then sold and finally consumed on the other hand, services are often sold, and produced and consumed simultaneously .Thus, production and consumption are inseparable. The customer should be present during the production of many services and play an active role in the service development process (Keh and Pang 2010, p. The service provider is involved in the production process and plays an important role for the satisfaction of the customer. This makes it expensive for this sales point as they have to pay producer to make considerable salesNon-ownership: secure ownership of the service, to the consumer is unlikely as compared to physical product. This makes it difficult for customers to go purchasing music services. This forces music marketing firm to spend a lot before making a single sale.Components of the Servuction Model include: service providers, services cape, other customers, organization systems, rules, regulations that affect the customer service experience. The model attempts to explain several benefits received by the consumers’. It the experience created for the customer by the service firm since service customers are involved in the production process of the service firm. The firms service strategy must be communicated to its customers and employees, the systems should flow logically from the firms service strategies, enhance the service experience for customers, facilitate employee efforts to do their jobs, critical incidents created by customer &employee Interactions. Both service Triangle and Servuction Model aims at benefitting each and every stakeholder in the service industry. To achieve this, the music industry engages in external marketing, interactive marketing, and internal marketing. In external marketing,

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preview essay on Music retailers
  • Pages: 8 (2000 words)
  • Document Type: Essay
  • Subject: Marketing
  • Level: Undergraduate
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