This is perfectly true because the factors that we should consider in order to acquire new customers and to retain the existing customers are different. The article states customer loyalty as an important factor that needs retention of customers because it not only provides a permanent customer base but also decreases the marketing expenditure. The article lays emphasis on customer loyalty which can be used for existing customers and can be developed among new customers. When the customer retention rate of a firm reduces, then it affects the net earnings of the firm negatively. The article does not state that the factor of customer loyalty is highly dependent on the factor of customer satisfaction. The factor of customer loyalty is also dependent on the brand name of the firm as well as the product. Turkish Foods Retailing should concentrate on the factor of customer satisfaction in order to generate customer loyalty and should enhance its own brand name. The conduction of survey and rating of the participants on the scale of 1-5 helps in understanding the factors affecting customer loyalty. 29 numbers of attributes were taken into consideration for analysis and these 29 factors were classified into five-factor variables for conducting factor analysis in marketing. Productivity and Productivity Analysis.
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