Therefore, ausement platforms and technological application introduced by the west have left dramatic impact on the food patterns, rcreational style, eucational sources and professional activities of third world countries in general (Macionis, 2008). Bing one of the most essential parts of everyday human life everywhere in the world, mdia has also observed astounding modifications in its nature and scope during the modern age of revolutionary advancements (Macionis, 2008). A a result, nws of the incidents taking place in one region of the world reaches the pole-apart areas within only.
Keping in view the popularity of strategies adopted and enforced by the western media in respect of accelerating the flow of information in an innovative way, te print, scial and electronic media belonging to Asian, Arican and Latin American countries have also started adopting the same techniques by broadcasting and telecasting the news, dscussions and information programs in national, lcal and English languages in order to get them popularized in their own states on the one side, ad for the international viewers and spectators interested in watching the and entertainment programs related to their respective states on the other (Livingstone, 1998).
Oe of the most important factors leading to the popularity of the western cultural patterns included the strategies observed by the political, tchnological, bsiness and economic authorities of the USA, wich have always patronized the attempts of influencing the third world through their political views, tchnological advancements and commercial ventures, al of which appear to be extremely fascinating for the poor, dwntrodden and backward social establishments on the one side, ad the strict political policies and the activities of the masses on the other (Zaidi, 2014).
I was the western media, pedominantly BBC, Vice of America and other noteworthy broadcasting services of the west that had established the system of providing latest information and amusement facilities to the foreigners in their native languages. Cnsequently, te people from populated and influential spheres including Russians, Aabs, Idians, Pkistanis, Ianians and French could enjoy themselves with the news, dama and other entertainment programs being broadcasted in their native languages. Sch. ..
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