The work environment provides its employees the ability to contribute, be heard and be successful. MTV was named the world’ s most valuable media brand for an uninterrupted six years by Business week and Intebrands world’ s most valuable brands study. The programming content of the MTV channel laid emphasis on reality shows The Real World and Road Rules during the mid- to late 1990s and early 2000s. The years 2005 and 2006 witnessed the channel returning its focus on reality television content with the debuts of popular shows such as 8th ocean, Laguna Beach: The Real Orange County, Parental Control and the like.
To attract and retain the teen and young adult viewer segment, the channel has also airing movies made for that particular age group. Several productions of its own film producing division is also being broadcast. In 2009 it added scripted comedy programs to its pprogramming portfolio. With the recent downslide in the networks ratings, MTV stepped into 2009 with a massive shift in programming. It broadcast content focuses more on reality programming. "You get an intense sense reality that you haven't seen on television before, " Graden says.
"These are (techniques) that are interesting that I don't see anyone else doing. " Brian Graden is the President of Programming, MTV and VH1. The entertainment network is constantly on the look out for hot talent to fit its working culture. To get the best in the industry the company does not restrict itself to just one source of recruiting its employees. From picking up from the internal talent pool, through references to advertisements in across media categories, the company uses all to find the right talent for the right job. ” Viacom values a diverse workforce that reflects the rich diversity of our viewers and clients. ” MTV always tires to retain the best of its talent.
Positions that are vacant are notified to its employees first. This is especially true of top positions which require an in depth knowledge of the functioning intricacies of the company. For example the recent appointment of a top executive was from the companies internal talent pool. A news article from reuters reports as follows: ” Houser most served as Senior Vice President of Human Resources for MTV Networks, overseeing New York and West Coast/Regional Human Resources for the Entertainment Group, the Music and Logo Group, Business and Legal Affairs, the Corporate Groups and the West Coast/Regional operations.
She has worked at MTV Networks for over 10 years and was a founding member of MTV Networks' diversity council. ” However the organization is always open to the best of talents and does hire from outside if the names in the internal talent pool do not meet the quality for a particular position.
Hiring decisions handled by the HR in consultation with the respective hiring authorities in each department. MTV’ s Management function takes care of activities like marketing, sales, finance, HR and public responsibilities. The Creative division focuses on developing original and innovative content and it also works with the production department to ensure that right content is produced. It also creates the promotional spots and presentation tapes used by marketing, advertising sales and affiliate sales. Copywriting, planning and scheduling all promotional activities are among the other responsibilities. Production performs both pre and post production activities It also is responsible for managing a show or a project from it’ s inception through production and post-production.
Apart from this its handles show/project budgets and processes information such as Legal, Music & Media Licensing, Finance and Production.
Please type your essay title, choose your document type, enter your email and we send you essay samples