In view of the fact that messages through mobile marketing are delivered instantaneously, thus they make a common sense of importance for the target customer. In fact, mobile marketing is considered as a good vehicle to distribute a limited time promotion to the business customer base and give confidence to customers to take a decision rapidly. On the other hand, email has now turned into more about spam and less about communication; a large part of the population at the present does not even make use of their email any longer. In the past, almost everyone used email as a key medium of communication for completing personal and business tasks. However, with the passage of time and advancements in technology not only do people not make use of email as a key source of communication for personal use, but the majority of business organizations at the present make use of mobile technology to communicate with their staff members and consumers. As we have already discussed, the basic reason behind this change is the fact that how suitable it is to communicate via mobile technology. In addition, mobile technology can be acknowledged as a good medium for straight, clear, easy to compose, send and receive with least efforts. Mobile marketing is more effective than e-mail marketing.
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