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Merge of Southwet and Air Tran Airways

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By acquiring Air Tran, Suthwest Airline would be able to cover flights that were not previously available to Southwestern Airline such as Atlanta - Hartsfield route that is also the world’s largest airport. Having Air Trans Airways would enable Southwest Airlines to have an access to Air Tran’s Atlanta hub and therefore a beachhead in the market that it covers (CBS News). Services previously unique to Air Tran will now be available to Soutwest Airline among those are flights in Dayton, Aron-Canton, ad Washington National. In effect, te acquisition give Southwest Airlines “a leg up in the market” by having an access to major city airports from alternate airports.

As Bob Jordan, Cief Commercial Officer at Southwest Airlines and President of AirTran, sid in a statement issued to The Democrat and Chronicle. "ith a connected network, w can offer customers more itineraries, mre destinations, mre low fares, ad a taste of whats to come once the integration is complete” (Trejos). B having an access to airports and services unique only to Air Tran Airways, Suthwest Airline is able to add service to cities and airports it did not previously cover such as Dayton, Aron-Canton, ad Washington National.

Consequently, te merger also enabled Southwest Airlines, bing the dominant entity in the merger, t remove service areas that were previously exclusive to Air Tran. The cities that were removed from their route were Allentown, P.; Aheville, N; Alantic City; Boomington/Normal, Il. ;Charleston, W; Dllas/Fort Worth; Hrrisburg, P.; Hntsville, Aa. ;Knoxville, Tnn; Lxington, K.; Mline/Quad Cities, Il. ;Miami; Nwport News, V.; Srasota, Fa. ;and White Plains, NAs a result the merger, te two companies also begun codesharing with AirTran which begun on January 26, 2013.

The shared itineraries that was launched as a result of the codesharing continued covering 39 more markets that begun last February 25, 2013 and it is expected that the companies will eventually have shared itineraries in the cities that they cover in both domestic and international flights. Te merger was a strategic move in the part of Southwest Airlines who had eliminated a direct competitor in the low cost segment of the market the merger with Air Tran.

The merger also provided an access to Southwest to a blank coverage city of...

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