Therefore, place attachment serves additional purpose in this case. If tourists have a purpose of visit, other than entertainment, the behaviour and choices may differ. Since Muslims visit Saudi Arabia due to their religious beliefs, they have a special kind of relationship with this place. Research should be directed towards revealing the differences in behaviour of people if they have a place attachment different from the normal ones.Additionally, an analysis of the perceived value of this form of tourism is an area that has not been considered by many researchers. Islam is considered to be a religion in which multiple pilgrimages are made by people. While some Muslims perceive Hajj to be purely a means of spiritual fulfilment, others may regard it as an opportunity for economic gains. Motivation for Hajj is therefore multifaceted and since this motivation is intense, expectations of pilgrims are also high (Raj & Morpeth, 2007: 41-45). The sacredness and respect associated with this pilgrimage is the reason due to which the perceived value of this form of tourism is extremely high; an aspect that needs research since it is lacking in other forms of tourism. Muslims spend considerable resources and bear extremely hard circumstances to visit this holy land. The same has been true for the last more than 1400 years. During older times, the means of travelling were not convenient; despite this, the pilgrims used to visit their holy land by travelling long distances on camels and horses. So, it is apparent that their perceived value of visiting Saudi Arabia for pilgrimage has a totally different perspective, which needs research. To understand the effect of perceived value and place attachment on the behaviour of those who visit Saudi Arabia for the mega event known as Hajj and what effect this can have on the tourism of host country.This proposal will aim to take into consideration the social and economic factors that are associated to the mega event Hajj. Additionally, it will attempt to highlight the significance of a foreigner’s perception regarding the host country in relation to tourism. Since, Hajj has been an annual event since 1400 years; an insight into the factors that contribute to its sustainability will be taken into consideration. These are the main factors that determine the growth of tourism in any country.Most of the countries are willing to host mega events like the Hajj or Olympics due to the huge fiscal
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