Of the media and which grew out of the desires for greater professional neutrality, aso serve to powerfully orientate the media in the ‘definitions of social reality’ which their ‘accredited sources’, te institutional spokesmen provide…The media thus tend faithfully and impartially to reproduce symbolically the existing structure of power in society’s institutional order” (p 427). Te role of media is not just dissemination of information but as a pervasive global force, epecially in the developed countries. Hll describes the dominant media class - the ‘West’ as, “a society developed, idustrialised, ubanised, cpitalist, scular and modern…any society, werever it exists on a geographical map, wich shares these characteristics can be said to belong to the West.
”(Hall, 1992:277). Te ideology of the West is capitalist and modern, al those countries, wich do not belong to the ideological ‘West’ are the ‘Rest’ or the ‘Other’ to the western world. Te representation of events in the media, i particular news events and incidents relating to the Muslim world, rflect this underlying ideology of the “West” and the “rest”, wich may acceptable to people of those regions.
mdia discourse may therefore be seen to be a reflection of the Western view of Islam as the “other” – an alien element that must be opposed. Te media slant therefore presents this group in a predominantly negative light, a a threat to existing Western systems. Te Islamic religion is so different from Western ideas due to the ideological and cultural differences between Islam and Christianity that the Western view of Islam tends to view it as a threat to Western democracy. (2002) pointed out how the cultural differences between the two religions and the conflicts between the two races influences the perception of Islam as a threat, i the British media.
Ilamic religious customs, epecially its treatment of women, my be viewed as regressive practices in an enlightened Western democracy, hightening the perception of Muslims as a backward, svage race which is only enhanced by the terrorist attacks and the predominance of Muslims among the terrorists. Pesentation of news related to events in the Middle East may therefore reflect kind of that reflects the dominant ideology of the West.
Aorno and Horkheimer (1993) have argued that the context of media text is determined by two salient. ..
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